Marketing Services Manager - Marketopia

Marketopia is a global premier marketing agency for the tech industry. Our company helps organizations stand out and stay ahead of the curve by optimizing their brand and recognition through lead generation, CRM campaigns, web design, and much more! Our clients consist of numerous MSPs and Technology vendors across the US and the EMEA regions.

We put team first and always look for ways to collaborate and learn from each other. We offer a fast, fun, collaborative environment, a Florida-casual dress code, and First Friday celebrations that include live music, great eats, and lots of laughs.

We even have a company mascot — Duke, the world's greatest golden Labrador, and an office regular.

Plan, direct, and execute marketing policies and programs, such as determining the demand for products and services offered by our agency and its competitors, and identify potential customers.

Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

This role leads our SEO, SEM, PPC, Social, Email Marketing and PR marketing services. This position will be responsible for managing and inspiring a high-performance team as a player/coach tasked with securing qualified leads for Marketopia and our clients.

Principal strategist for Email, SEO, SEM, PPC, Social and PR marketing for Marketopia and our clients.

Provides Email, SEM, SEO, PPC and Social Media analysis and optimization.

Ensures paid search supports key SEO initiatives.

Devises strategies to increase traffic through web content optimization.

Performs continuous SEO and SEM tactical optimization based on reporting and results.

Trains the Digital Campaign Success Managers how to implement strategies this role creates. Inspects their work to ensure client success.

Produces ongoing reporting on site traffic and engagement, and on key initiatives that includes competitive landscape, KPIs, and identify growth opportunities via PPC, SEO and retargeting.

Identifies and analyzes metrics, keyword research and ranking, competitive market analysis, website analysis, and implementation of search best practices.

Partners with external clients to create, implement, and optimize search campaigns across multiple search engines and brands.

Tests, assesses, and makes suggestions in the paid search program to grow traffic and conversion rates.

Creates and/or manages ad copies, keywords, bids and landing pages.

Conducts keyword researches and provides analysis and recommendations.

Stays informed of current search engine and CSE behaviors, news and strategies as they relate to reporting key developments to the other internal team members.

Ensures proper business intelligence (analytics, KPI's analysis and reporting) are applied and performs ROI analysis.

Recognizes the importance of social content, social triggers and socialization of content and brands.

Other agency duties as assigned

Thinking Creatively

Advise others on business or operational matters.

Analyze data to inform operational decisions or activities.

Analyze forecasting data to improve business decisions.

Analyze market research data.

Compile operational data.

Conduct opinion surveys or needs assessments.

Confer with organizational members to accomplish work activities.

Develop marketing plans or strategies.

Evaluate program effectiveness.

Supervise employees

Updating and Using Relevant Knowledge

Making Decisions and Solving Problems

Confer with clients to determine needs.

Research new technologies.

Organizing, Planning, and Prioritizing Work

Analyze market conditions or trends.

Collaborate with others to develop or implement marketing strategies.

The employee may occasionally come into contact with Fumes or airborne particles; may regularly work near Outdoor weather conditions; the employee will regularly Work near moving mechanical parts; Risk of electrical shock;

The employee will occasionally Stand; Walk; the employee will frequently climb or balance; stoop, kneel, crouch, or crawl; the employee will regularly sit; use hands to finger, handle, or feel; Reach with hands and arms; Talk or hear; the employee will regularly be expected to lift Up to 10 pounds; Up to 25 pounds; Up to 50 pounds;

Specific vision abilities required by this job include Close vision; Distance vision; Peripheral vision; Depth perception; Ability to adjust focus;

No Travel typically required.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.