Marketing & Sales Specialist - Legacy PSG

OUR MOTTO: INNOVATION - TEAMWORK - EXCELLENCE

Legacy PSG, Inc., is a leading service-based company providing land acquisition, right of way, construction services, aerial services and more for our clients. Our team is filled with innovative, diverse, motivated, and experienced individuals who are experts in their fields. Amongst our different service groups and departments, we offer individual services for clients’ specific needs and work seamlessly together as a whole from the conception of the project to completion. If you are interested in being part of a winning team, Legacy PSG, Inc. is the perfect place to start!

Summary/Objective

Legacy PSG, Inc. is looking for an outgoing professional who is a creative and experienced Marketing & Sales Specialist with the ability to understand the needs of our clients and to further accelerate our growth with innovative ideas on how to set Legacy apart from the competition.  The Marketing & Sales Specialist is someone who has exceptional written and oral communication skills.  This individual must possess a combination of marketing and sales experience as well as intellectual curiosity, enthusiasm and passion.  Our goal is to drive sustainable growth through boosting outreach and fostering strong relationships with current and potential clients.

The Marketing and Sales Specialist will play an integral role in Legacy's growth through the execution of content creation, digital marketing, brand awareness, as well as lead and demand generation.  This role is highly collaborative and will require working with different departments.

Essential Functions

• Market research to maximize opportunities in selling Legacy brand services.
• Creative thinking and problem-solving abilities.
• Design, develop, deploy, and maintain marketing print materials and digital marketing collateral.
• Assisting in the creation, editing, and management of corporate communications and presentations.
• Collaborate with management in the creation of internal documents, and employee-level branding elements.
• Manage and optimize digital marketing efforts, including SEO, PPC, and social media advertising.
•  Create engaging content for websites, social media platforms, email campaigns, presentations, and print materials in support of corporate communications, management, and sales.
• Oversee social media efforts by managing, planning, creating, scheduling, organizing, editing and publishing social media content for company pages including but not limited to Facebook, LinkedIn, X, etc.
• Design promotional products and working with companies to make sure products are available for distribution.
• Deliver a consistent brand voice across channels including social, publication, web and email.
• Work with account managers and technical staff to facilitate presentations.
• Assist in writing content for presentations, emails, publications, landing pages, website and other digital materials for B2B Marketing purposes.
• Develop and increase sales revenue.
• Prospect for new clients using various industry tools.
• Identify potential clients, and the decision makers within their organization.
• Maintain customer contacts and activities in Legacy’s Customer Relationship Management software.
• Work with upper management to prepare bids and proposals.
• Research and register Legacy for any special business designations.
• Establish and maintain on-going client relationships with the various parties to anticipate and resolve potential issues.
• Stay informed of new projects available from current and potential clients.
• Research and register as a new vendor with potential clients.

Competencies

• Excellent written and verbal communication skills.
• Proficiency in graphic design, web design, and content management systems with a strong understanding of digital and social media marketing principles for SEO, promoting and selling services, online engagement, acquisition.
• Willingness to accept constructive criticism on any creations.
• Proficiency in social media management tools, email marketing software and website content management systems.
• Team player with a positive attitude, as well as a self-starter with the ability to work on strict deadlines.
• Excellent time and task management skills.
• Ability to work a full-time schedule, Monday through Friday, with some overtime and travel as needed.
• Preferred knowledge of the Oil & Gas, Electric Utility, and Power Generation Industries.

Work Environment

This position operates in an office environment or can be remote, and travel to the corporate offices in Lubbock and Plainview, Texas will be required as needed.  Attending conferences in and out of the State could also be required.  This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

Employees are occasionally required to sit, climb or balance, and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Required Education and Experience

• Preferred 1-3 years marketing and sales experience.
• Strong motivation for sales and proof of previous success.
• Advanced knowledge of Microsoft Office, Canva, WIX and Adobe Pro.
• Previous experience with CRM database software.
• Experience in graphic design and photography preferred.