Marketing & Sales - Marketing Associate III - US Tech Solutions, Inc.

Description:
This person will serve as a thought leader in the implementation of marketing initiatives, diligently applying and improving upon best practices for media strategy, creative and measurement to deliver meaningful impact for the Client brand and products. They will own media buying and stewardship of Client Consumer Marketing initiatives on our own platforms from campaign strategy, execution, optimization, technical troubleshooting to measurement and reporting, with a focus on efficiency and scalability.
 
The ideal candidate should have a passion for leveraging data to understand scalable drivers of impact. They will have experience implementing strategic marketing strategies, solving complex problems through technical and analytical excellence, and project managing multiple streams of work. They will also have a deep understanding of Client, advertising tools, and our advertising philosophy.
 
Job Responsibilities:

• Partner closely with internal stakeholders such as Communications Planning, Social Marketing, Decision Science, and Creative
• Proposes campaign strategy based on campaign brief, KPIs, and prior campaign learnings.
• This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly as flawless execution is required for every campaign. The ability to pull data and use insights to drive decisions is a large part of this role.
• Measure performance and outcomes of messages in market and track communications performance to inform future decisions and investments. Help shape and drive learning agendas in conjunction with data science and research and insights.
• Lead the setup and execution of successful marketing campaigns for Client, owning all aspects of campaign set up, optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability.
• Partners with agencies to ensure successful execution of campaigns.
• Identify testing opportunities and develop testing roadmaps for Client Marketing efforts.
• Leverage large and abstract datasets to identify scalable drivers of impact for the business.
• Identify and manage opportunities for Client ads product team to further develop our ad platform, tools, and guidelines based on business insights.
• Own resolution of technical challenges, by collaborating with internal product/engineering teams
• Project manages complex work streams and initiatives across marketing objectives.
• Stay abreast of key media and advertising trends and innovations across Client platforms to bring to future Client marketing campaigns and potentially expand the scope of marketing efforts.
• Streamline processes and build scalable solutions to support several campaigns across Client Brand and Product consumer marketing.
• Continue to build the team's identity and establish working relationships with the Consumer Marketing and Product Growth team.

Minimum Qualifications:

• BA/BS degree
• 5+ years’ experience in digital media, 2+ years’ experience in paid social.
• Experience with Client Ads Manager and other digital advertising platforms, having crafted media solutions that drive positive outcomes.
• Experience creating, implementing, and measuring a comprehensive strategy leveraging the Client advertising products.
• Digital advertising experience, specifically in ad operations, trafficking, demand management and/or data analytics
• Experience building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams, and disciplines.
• Experience with A/B testing and marketing effectiveness measurement methodologies and technologies.
• Experience with direct response and brand marketing, data and technology solutions, advertising technology, and/or advertising partnerships.
• Strong communication, organization, and project management experience
• Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros)

Preferred Qualifications:

• BA/BS degree in Economics, Marketing, Business, Statistics, or a related field
• Professional experience at a media agency or ad tech firm
• Strong understanding of mobile creative best practices
• Experience using Client Workplace
• Experience with Special Category ad campaigns (credit, employment, housing, social issue, electoral, or political)
• Experience using Google Looker Studio
• Meta Ads Blueprint Certified, Professional level.