Marketing Project Manager - Country Life

Position Summary

Country Life is a leader in supplements within the natural channel and sold through e-commerce and conventional outlets. We offer a full range of vitamins, minerals and specialty supplements that are non-gmo, gluten-free and of superior quality in formulations. Our diversified portfolio allows folks to stand up for their health and power their greatness every day. Biochem is our line of nutritious protein powders that focus on high quality formulas such as whey, plant and collagen.

Position Responsibilities

Project Management

• Lead special projects for all brands as required by Brand Teams (ex: website audit)
• Liaise with cross-functional team members to complete special projects
• Develops, updates and maintains timelines and ensures execution of on-time new product launches
• Holds each team accountable to deliver on set deadlines and assess and elevates risk to project execution and completion
• Works on special projects that are required to move the business forward as it relates to marketing

Marketing Program Management

• Assist in the development and execution of marketing initiatives with CL/BC/DE Brand Managers.
• Examples: Couponing, Displays, Customer Specific Programming, Product Sampling
• Develop and manage performance reports (ex. Coupons, KPI Tracker, Revenue Tracker, Campaign metrics
• Monitors the performance of marketing initiatives
• Lead representative for partner non-profit organizations for all brands (ex. 1% for the Planet, Save the Bees, DE's partner etc.)

Data Analytics

• Work hand-in-hand with Brand Managers and/or E-commerce Team in:
• Analyzing marketing program initiatives such as campaign results, KPIs, ROIs)
• Reviewing monthly consumption data to identify drivers of the industry and business
• Conducting market research through tools such as, but not limited to, syndicated data and consumer surveys to identify growth opportunities (marketing programs, new product launches)
• Monitor and forecast marketing and sales trends; work hand-in-hand with the brand teams to adjust and improve revenue expectations.

Organic Social Media lead and Website Content Management

• Works hand-in-hand with Brand, Graphics, and External teams to develop and execute social media content that drives followers, awareness, and engagement
• Work hand in hand with Brand Team to ensure current brand team’s website are current and updated

The above is not intended to be an all-inclusive list of responsibilities. Other activities may be assigned as required by management.

QUALIFICATIONS

Experience/Requirements:

• 2-3 years prior experience
• Supplement experience is a plus (Natural and/or Conventional) or strong knowledge/passion for the category

Qualifications:

• Detailed Oriented
• Strong cross-functional; inter-personal skills
• Analytical
• Critical Thinking
• Organized
• Forward-thinking

Education and Certifications:

• Bachelor’s Degree, MBA preferred