Marketing Program Manager, CyberEd.io - ISMG - Information Security Media Group
Princeton, NJ 08543
About the Job
About Us
ISMG is a leading provider of innovative educational solutions in the cybersecurity industry. With a global presence and a commitment to excellence, we deliver cutting-edge learning experiences that empower professionals to stay ahead in a rapidly evolving field. Our portfolio includes a diverse range of learning platforms, tools, and resources designed to meet the needs of our clients and partners.
The CyberEd.io division of ISMG focuses on closing the gap between cybersecurity talent and relevant technical ability by providing practitioners and enterprises with the training and education they need to upskill and reskill. All of our coursework is drawn from practical, hands-on experience and has been created by some of the top CISOs and cybersecurity leaders in the world. Our courses and learning paths are then curated by practitioners who understand the needs of enterprise security teams today and are passionate about elevating education in cybersecurity beyond the theoretical to the real world.
The Opportunity
ISMG is looking for a Marketing Program Manager to own the creative direction and execution of all marketing initiatives for CyberEd.io with a primary objective of establishing brand dominance and authority across the cybersecurity education marketplace.
In this role, you’ll lead marketing programs from start to finish, translating ideas into strategies, to meet business goals for increased awareness, inbound lead generation, and pipeline creation. You’ll be targeting a global audience through multi-channel marketing campaigns with the opportunity to leverage a wide variety of tactics and channels including email, social media, SEO/PPC, digital display, editorial, video production, events, G-AI, and beyond.
The Marketing Program Manager will be responsible for planning and execution efforts throughout the complete campaign lifecycle for multiple, concurrent projects. This involves collaborating with and drawing upon our internal marketing resources including our CyberTheory Agency team, Creative teams in APAC & Israel, website, and Editorial team.
If you are a curious, creative, analytical marketing professional with a passion for creating superb marketing campaigns and content, we’d like to speak with you!
What you'll be doing
ISMG is a leading provider of innovative educational solutions in the cybersecurity industry. With a global presence and a commitment to excellence, we deliver cutting-edge learning experiences that empower professionals to stay ahead in a rapidly evolving field. Our portfolio includes a diverse range of learning platforms, tools, and resources designed to meet the needs of our clients and partners.
The CyberEd.io division of ISMG focuses on closing the gap between cybersecurity talent and relevant technical ability by providing practitioners and enterprises with the training and education they need to upskill and reskill. All of our coursework is drawn from practical, hands-on experience and has been created by some of the top CISOs and cybersecurity leaders in the world. Our courses and learning paths are then curated by practitioners who understand the needs of enterprise security teams today and are passionate about elevating education in cybersecurity beyond the theoretical to the real world.
The Opportunity
ISMG is looking for a Marketing Program Manager to own the creative direction and execution of all marketing initiatives for CyberEd.io with a primary objective of establishing brand dominance and authority across the cybersecurity education marketplace.
In this role, you’ll lead marketing programs from start to finish, translating ideas into strategies, to meet business goals for increased awareness, inbound lead generation, and pipeline creation. You’ll be targeting a global audience through multi-channel marketing campaigns with the opportunity to leverage a wide variety of tactics and channels including email, social media, SEO/PPC, digital display, editorial, video production, events, G-AI, and beyond.
The Marketing Program Manager will be responsible for planning and execution efforts throughout the complete campaign lifecycle for multiple, concurrent projects. This involves collaborating with and drawing upon our internal marketing resources including our CyberTheory Agency team, Creative teams in APAC & Israel, website, and Editorial team.
If you are a curious, creative, analytical marketing professional with a passion for creating superb marketing campaigns and content, we’d like to speak with you!
What you'll be doing
- Collaborating with cross-functional teams to define and lead the marketing strategies, requirements, and roadmaps for CyberEd.io.
- Managing multi-channel marketing programs and ensuring all channels are in alignment i.e. social media, SEO/SEM Optimization, PPC, Email, etc.
- Working with internal partners to create innovative and impactful communications.
- Contributing to CyberEd.io messaging, positioning, and brand strategy.
- Maintaining the CyberEd.io website using WordPress, working alongside web developers
- Implementing market research to identify trends and analyze the competitive landscape.
- Making creative recommendations to expand product base and vision.
- Bachelor’s or Master's (preferred) degree in related fields
- 5 years of experience as a Marketing Manager or other similar roles
- 3 years of experience in the technology industry, preferably cybersecurity
- Experience with all leading channels (SEO, SEM, Social Media Channels & Influencers, E-Mail, Programmatic, Video, website, G-AI, etc.)
- Experience using tools such as Marketo, LinkedIn advertising, Google Ad Network, GA4, Salesforce, WordPress
- Excellent written and verbal communication skills with a problem-solving aptitude
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Source : ISMG - Information Security Media Group