Marketing Operations Specialist - Bigart Ecosystems, LLC

Intertek Wisetail is seeking a highly skilled and detail-oriented Marketing Operations Specialist to join our dynamic team. You will play a pivotal role in the development, execution, and optimization of marketing campaigns and programs across various channels. Leveraging your expertise in marketing automation platforms and CRMs, you will effectively utilize tools such as Pardot and Salesforce to automate email programs and create organized systems for managing campaigns. Your analytical expertise and strong organizational skills will be instrumental in deploying, monitoring, and optimizing campaigns for maximum performance and ROI.

Responsibilities

• Support the development and execution of campaigns and programs across various channels in the marketing automation platform and CRM.
• Effectively utilize Pardot for automating email programs, including day-to-day creation, execution, design, segmentation, scheduling, and deployment.
• Create and maintain an organized systems and processes for creating and managing emails, tags, lists, and campaigns in the marketing automation platform.
• Deploy, monitor, and optimize campaigns for maximum performance, conversion rates, and ROI, including managing and maintaining email lists, segmentation, tags, and ongoing email programs.
• Generate reports and analyze data, measuring the effectiveness of marketing campaigns and automations, and draw insights from data to inform future marketing approaches.
• Continuously provide results to activity owners to support their performance analysis.
• Collaborate with Marketing Operations and Demand Generation teams to create optimized nurture streams and drip campaigns.
• Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions.
• Stay up to date on current marketing automation best practices and trends.

• 3+ Years of experience in Marketing Operations or a related field, ideally in a B2B setting
• Experience with marketing automation platforms and CRMs are a must. Prior experience specifically with Salesforce, Pardot, and Salesforce Analytics Studio is a plus.
• Proficient in GA4, Google Tag Manager, and Wordpress. Knowledge of HTML and CSS is preferred.
• Strong analytical skills and experience with campaign analysis and reporting.
• Knowledge of email marketing best practices, including list management, segmentation, and deliverability.
• Detail-oriented, analytical, process driven, and organized.
• Excellent communication skills - both verbal and written.
• Self-starter with solid project management skills, and the ability to prioritize tasks, manage timelines, and meet deadlines.

Intertek is a world leader in the Quality Assurance market, with a proven, high-quality business model and a global network of customer-focused operations and highly engaged subject matter experts. With passion, pace, and precision we work to exceed our customers' expectations, while engaging with our employees to be 10X in their performance and professional growth.

Our Culture of Total Quality Assurance

Intertek promotes a culture where motivated, customer-oriented employees can flourish, experience professional fulfillment, and reach their highest potential. At Intertek, we exercise our spirit of innovation, the passion of our people and our unmatched customer commitment to realize our purpose of making the world an ever better, safer, and more sustainable place for all.

A career with Intertek offers rewarding opportunities to help companies around the world develop products that are used safely by millions of people every day. Intertek is the trusted advisor to many of the world's leading brands, companies, and governments, and has earned a reputation for accuracy, reliability, integrity, and technical competence. Working at Intertek means joining a global network of state-of-the-art facilities and passionate people who deliver superior customer service with a purpose of bringing quality, safety, and sustainability to life.

We Value Diversity

Intertek's network of phenomenal people are our greatest assets, and the diversity they bring fuels our success. Intertek is an Equal Employment Opportunity Employer that values inclusion and diversity. We take affirmative action to ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.

Intertek is a drug-free workplace. As a condition of employment, certain positions may be required to pass a pre-employment drug test based on the type of work that will be performed.

For individuals with disabilities who would like to request accommodation, or who need assistance applying, please email hr.eeo@intertek.com or call 1-877-694-8543 (option #5) to speak with a member of the HR Department.

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CA-DRIntertek is a leading Total Quality Assurance provider to industries worldwide. Our network of more than 1,000 laboratories and offices in more than 100 countries, delivers innovative and bespoke Assurance, Testing, Inspection and Certification (ATIC) solutions for our customers' operations and supply chains. Working at Intertek means joining a global network of state-of-the-art facilities and passionate people who deliver superior customer service with a purpose of bringing quality, safety, and sustainability to life.