Marketing Operations Manager - Zocdoc
New York City, NY
About the Job
Our Mission
Healthcare should work for patients, but it doesn't. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc's mission is to give power to the patient. To do that, we've built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We're 15 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
Zocdoc's most important asset is our people. As a Marketing Operations Manager, you will be responsible for growing and maintaining a complete and rich database of all US providers and accounts. You will oversee the cleansing and standardization of existing records, identify gaps in our coverage, and manage vendors and teams used to augment and enrich data. You'll use this data to create key segments, score valuable accounts, and deliver insights to power sales and marketing strategies. Your role will directly impact Zocdoc's acquisition of more and more valuable provider accounts.
You'll enjoy this role if you are…
- An expert in leads and customer database architecture
- A total nerd for well-built, well-maintained records systems that sales and marketing stakeholders delight in using
- A relentless innovator, who is constantly striving for improved data hygiene and information structures
- Highly quantitative, and derive satisfaction in identifying opportunities that lead to better sales outcomes
- A collaborative problem solver, who can get in the weeds to understand stakeholders needs and deliver solutions
Your day to day is…
- Fully owning prospect database architecture, including mapping of contacts/accounts, required fields, and rules and processes for adding new data across various teams
- Building a best-in-class prospect database that sales and marketing teams leverage to most effectively reach potential customers
- Continuously enriching databases both through purchase of data from 3rd parties, consolidation of internal datasets, and by directing an internal offshore team
- Owning infrastructure for segmentation, scoring, and sales handoff, ensuring the most effective marketing and sales team outcomes
- Driving reporting and insights on database, marketing, and sales activities, including database improvement, lead warming, and sales hand-offs
- Owning the inputs that feed Zocdoc's Marketing, Sales, and Financial forecasts surrounding our marketing and prospecting efforts
You'll be successful in this role if you have…
- 5+ years of experience in marketing operations, commercial operations, or revenue operations
- Experience building, managing, and growing prospect and customer databases
- Experience owning lead scoring and marketing tools that integrate with customer databases
- Excellent analytical and problem-solving skills
- The ability to prioritize tasks and projects, multitask, and manage time efficiently
- The mentality of an entrepreneur/owner and a strong bias to action
- A 4 year bachelor degree, preferably with a business or analytical focus
- Superb communication skills. You believe in keeping all of your stakeholders in the loop and know that multiple mediums of communication are the key to success
Benefits:
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- In office perks including:
- Catered lunch everyday along with snacks
- Commuter Benefits
- Convenient Soho location
About us
Zocdoc is the country's leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc's Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by oursix core values. Zocdoc is a private company backed by some of the world's leading investors, and we believe we're still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We're an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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