| | Oversee the end-to-end management and optimization of the business' marketing processes. Oversee the execution of marketing technology strategies by managing data analysis, analytics, implementing marketing technology solutions, best practices, and business processes to support and execute the organization's overall marketing strategy. Responsible for researching marketing and business processes to enhance business performance and optimize workflows, working with cross-functional teams including sales, marketing, engineering, and product management to understand and determine objectives and goals and deliver results. Create project requirements and specification outlines that provide a clear overview of business and system needs, that can be interpreted by development and data teams. Manage the coordination and completion of those projects from concept to delivery and ongoing maintenance. Incumbent should excel at thinking creatively and strategically, have a strong understanding of marketing principles, a strong understanding of web and is comfortable working alongside development and data teams. Is able to interpret and research data for use in shaping a marketing campaign. RESPONSIBILITIES - Implement and manage marketing automation tools, CRM system enhancements, and other marketing technologies to streamline processes and improve efficiency
- Lead marketing projects from initiation to completion, including assigning tasks and monitoring progress
- Oversee the web strategy for the Diagnostics business and direct the digital department leads on implementation of the business strategy
- Maintains work process flows by coordinating information and requirements with related operational departments and participating with and providing resources to business teams
- Creates technical requirements and specification outlines for project needs. Works in coordination with Development and Data teams to fulfil project goals and manage the implementation schedule according to business priorities
- Keeps management informed by preparing reports, preparing presentations, interpreting information, and making recommendations
- Maintains marketing tools by coordinating requirements with telecommunications and information services departments, examining state-of-the-art technology, recommending upgrades, and controlling installations
- Plan, direct, and coordinate marketing policies and programs to increase customer interest and demand for products and services
- Work with vendors to deliver physical manufacture and delivery of marketing materials and assets to clients and the public
KEY COMPETENCIES - Excellent project management skills
- Excellent communication skills
- Excellent customer relationship skills
- Strong people management skills
- Strong vendor and agency management skills
- Strong technical aptitude to better understand product lines resulting in strong competitive analysis skills
- Personal Initiative
- Works well in a cross functional environment
| QUALIFICATIONS AND SKILLSEducation: - BS in Marketing, or related area or equivalent work experience
Years of Experience: · Minimum 10 years of experience in Marketing or related product support position Required: - Demonstrated knowledge of marketing operations and communications planning and principles
- Understanding of various marketing automation platforms, CRM systems, and other marketing technologies
- Ability to analyze data, identify patterns, and make data-driven decisions
- Excellent written and verbal communication skills, including documentation production and editing
- Basic understanding of programming languages and data manipulation techniques may be beneficial
- Demonstrated ability to openly communicate in a way that promotes understanding in both written and verbal communication
- Ability to prioritize multiple tasks simultaneously with demonstrable experience in consistently delivering high quality results
- Ability to develop product line expertise
Preferred: - Solid understanding of Snap-on’s strategy channels to include sales, brands, and communication systems and tools
- Knowledge and understanding of the global markets in which we participate
- Experience working with a team in a virtual mode with global resources
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This position has an annual salary range of $90,000 -$110,000
Snap-on is an Equal Opportunity Employer, Minority/Female/Disabled/Veteran |