Marketing Operations Director - Siteimprove

What you will be doing

• Strategic Planning: Develop and execute marketing operations strategies aligned with overall business objectives.
• Process Optimization: Streamline marketing workflows and processes to increase efficiency and productivity.
• Technology Management: Evaluate, implement, and manage marketing technology stack to enhance campaign effectiveness and data analytics.
• Data Analysis and Reporting: Utilize data analytics to track and analyse marketing performance metrics, providing actionable insights to improve campaign effectiveness and ROI.
• Data Strategy Development: Develop and implement a comprehensive data strategy to ensure data quality, accuracy, and compliance, leveraging both internal and external data sources.
• Lead Management: Develop and implement lead management processes, including lead scoring, intent data, nurturing, and hand-off to sales, to optimize conversation rates and maximise revenue generation.
• Sales Prospecting Days Management: Coordinate with sales teams to manage sales prospecting days, ensuring alignment with marketing campaigns and lead generation efforts.
• Cross-functional Collaboration: Collaborate with other departments such as sales, finance, and product development to ensure alignment and support for marketing initiatives.
• Budget Management: Manage marketing operations budget, ensuring resources are allocated effectively and efficiently.
• Vendor Management: Manage relationships with external vendors and agencies, ensuring high-quality deliverables and cost-effectiveness.
• Compliance and Risk Management: Ensure marketing activities comply with relevant regulations and mitigate potential risks.
• Continuous Learning and Development: Stay updated on industry trends, best practices, and emerging technologies in marketing operations.

What we will require of you

• 10 years of experience in marketing operations or related roles, with proven leadership experience, preferably for a SaaS company.
• Strong analytical skills with proficiency in data analysis tools and techniques.
• In-depth knowledge of marketing technology platforms and tools, such as CRM, marketing automation, and analytics software. (Salesforce, Pardot, Outreach, 6Sense etc).
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
• Proven track record of driving results and delivering measurable business impact through marketing operations initiatives.
• Adept at managing multiple projects and deadlines.

In addition, we hope you will appreciate:

• Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 10 paid holidays, and two Give Back Days
• Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
• Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.

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