Marketing Manager – Paid Media - iHerb
Irvine, CA
About the Job
Job Summary:
The Marketing Manager – Paid Media will help manage every aspect of our global paid media campaigns (planning, data analysis, test development, bid and budget management, troubleshooting tracking issues, etc.) across paid social, display, and video advertising, to drive sales, revenue, new cusomer acquisition, and eCommerce app user acquisition. Reporting to the Sr Marketing Manager - Paid Media, this role will support our various market teams including North America, MENA, APAC, European Markets, etc. to scale and optimize our performance marketing channels. The ideal candidate will be data-driven, analytical, and have deep experience driving growth for enterprise e-commerce companies.
Job Expectations:
- Own day to day hands on global paid social, display, and video campaign management while partnering with agency teams for execution as needed
- Provide key insights and recommendations to Sr. Marketing Manager to improve campaign ROI
- Manage multiple campaigns and projects across multiple markets simultaneously
- Plan and manage large scale campaigns on social and display platforms (Facebook, Instagram, Twitter, DBM, YouTube, Snapchat, Apple Search Ads, TikTok, etc.) working within the native tools on each platform to execute and optimize campaigns.
- Help manage budgets and bids across the multiple platforms and markets
- Keep abreast of the latest digital marketing trends and platform algorithm updates, test out emerging platforms and features, and apply learnings to your campaigns and strategy
- Develop resources and training programs covering best practices, tools, and techniques across paid social, display, and video advertising.
- Continuously help train and coach team members to help amplify paid media growth and optimization efforts across markets/regions
- Drive operational efficiency by identifying process improvement opportunities, helping to close knowledge gaps, and leveraging automation.
- Develop strategies to drive eCommerce User App Acquisition through paid media
- Collaborate with the global team of market leads and specialists to scale their display, paid social, video, and app acquisition efforts, as well as identify opportunities and new platforms to test
- Optimize performance marketing campaigns to meet and/or exceed iHerb's goals through channel-specific levers, including but not limited to copy changes, bid adjustments & automation, budget allocation, a/b testing, placement testing, product feed optimization, etc..
- Collaborate with creative resources to develop creative assets necessary to achieve goals.
- Write, edit, and optimize copy that drives conversion
- Collaborate with Earned and Influencer Media teams to run paid social strategies alongside organic social strategies and content.
- Partner with our data and analytics team to enhance our tracking efforts (across web and app) and troubleshoot any tracking issues.
- Develop/improve daily, weekly, monthly reporting, to provide the data and insights required for our platforms and teams to scale our marketing campaigns/programs efficiently.
- Ensure overall cost per acquisition (CPA) is within targets, and continuously drive customer acquisition at scale.
- Maintain all relevant certifications such as Google Ads, Meta Ads, etc.
The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Knowledge, Skills and Abilities:
Required:
- Understanding of performance marketing strategies, tactics, and processes.
- Strong understanding of the relationship between marketing channels and business objectives
- Proven track record of working at the strategic and tactical level to develop and execute innovative paid social & display campaigns.
- Extensive knowledge of the paid social and display landscape, including optimization techniques and strategies, bidding models, and ad units across a variety of platforms (Facebook, Twitter, Instagram, TikTok, YouTube, Snapchat, etc.)
- Experience using Facebook Ads Manager, Twitter Ads dashboard, Google AdWords and other major social buying platforms.
- Deep understanding of customer analytics and attribution, CPA, ROAS, LTV, churn, etc.
- Comfortable performing in a fast moving, performance-driven environment.
- Strong verbal and written communication skills, and ability to present to senior leadership.
- Self-directed and demonstrates tact, diplomacy and a clear, courteous and professional manner when dealing with internal departments and external partners.
- Must demonstrate effective oral communication skills and the ability to work cooperatively with teams inside and outside of the department.
Equipment Knowledge:
- G Suite and/or Microsoft Office Suite
- Knowledge of Google Ads, Facebook, and other ad platforms.
- Knowledge of Asana or other task management platforms is a plus.
- Intermediate to advanced knowledge of analytics platforms, especially Google Analytics
- Experience with Mobile Measurement Platforms (e.g., AppsFlyer) a plus
- Intermediate knowledge with Excel including knowledge of pivot tables and intermediate formulas
Experience Requirements:
- 3-4+ years of experience in paid social, display and video marketing, preferably in a mid-to-large scale e-commerce B2C company or with an advertising agency managing similar size campaigns.
- 2+ years managing and optimizing an 8-figure marketing budget
- Experience driving campaigns from concept through to execution and performing post-campaign analysis
- Experience with Facebook Ads, TikTok Ads, Google Display Network, programmatic display advertising, and video advertising on YouTube.
Education Requirements:
A bachelor's degree in marketing, advertising, statistics, or other related field.
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The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company's 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company's policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits, visit us at iHerbBenefits.com.
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.