Marketing Manager - Exactera

Compensation $115,000-$135,000 per year

Responsibilities:

Strategic Campaign Planning: Develop and execute comprehensive marketing campaigns to drive top-of-funnel volume and increase brand visibility. Collaborate with cross-functional teams to align marketing initiatives with company objectives.

Digital Marketing Expertise: Working with content marketing and an outsourced agency/digital marketing contractor, be able to support SEO, SEM, email marketing, social media, and content marketing strategies and initiatives to reach target audiences effectively.

Lead Generation and Conversion Optimization: Implement lead generation strategies to attract prospects and nurture them through the sales funnel. Continuously optimize conversion paths and user journeys to maximize lead conversion rates.

Data-driven Decision Making: Analyze marketing performance metrics and key performance indicators (KPIs) to assess campaign effectiveness and ROI. Use data insights to refine marketing strategies and improve campaign outcomes.

Market Research and Competitive Analysis: Stay informed about industry trends, market dynamics, and competitor activities. Conduct market research to identify opportunities for growth and differentiation in the marketplace.

Cross-functional Collaboration: Collaborate closely with sales, product, and customer success teams to ensure alignment across departments and support overall business objectives. Provide marketing support for product launches, promotions, and customer engagement initiatives.

Budget Management: Manage marketing budgets effectively, allocating resources to optimize ROI and achieve campaign objectives. Track expenses, monitor spending against budget targets, and report on budget performance regularly.

Social media: Be able to execute regular organic activities across Exactera and RoyaltyStat social channels for ongoing engagement and brand awareness.

Website: Familiar with Wordpress to make basic site updates, including adding blog articles, updating page copy. As needed, create new forms or landing pages for lead capture.

Events: Be able to help coordinate logistics for event presence and work with sales and product teams as needed to support event priorities, product launches and presence.

Marketo experience: Be able to build, optimize and execute nurtures, email marketing and create the company's monthly newsletter in Marketo, as well as create landing pages.

Qualifications:

· Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred)

· 5+ years of marketing experience, 3+ specific to demand generation

· Proven experience as a Marketing Manager or similar role in the SaaS industry

· Startup experience is a plus

· Strong understanding of digital marketing principles and best practices

· Proficiency in 6Sense, Marketo, WordPress, Tableau, ON24 and Salesforce

· Excellent communication skills, both written and verbal

· Strategic thinker with the ability to develop and execute marketing plans

· Analytical mindset with a data-driven approach to decision making

· Creative thinker with a passion for innovation and continuous improvement

· Ability to be a self-starter and work independently