Marketing Manager, SEO - Curaleaf
Chicago, IL
About the Job
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 17 states with 147 dispensaries and employs nearly 5,200 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence
Our corporate social responsibility is Rooted in Good. We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities. Social Responsibility | Curaleaf | Cannabis with Confidence
Our Mission: To enhance lives by cultivating, sharing, and celebrating the power of the plant.
Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.
Our Values:
- Lead and Inspire.
- Commit to Win.
- ONE Curaleaf.
- Driven to Deliver Excellence.
Curaleaf Culture:
At Curaleaf, we have a passionate commitment to everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we've committed to fostering a diverse and inclusive experience for all.
What You'll Do:
We are seeking a highly skilled and experienced SEO Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic, improve search rankings, and enhance overall online visibility. The SEO Manager will play a crucial role in optimizing our digital presence and ensuring our web content aligns with current search engine algorithms. This role will be based out of Chicago, IL and you are required to be on-site.
Strategy Development:
- Develop and execute comprehensive SEO strategies to enhance organic search rankings and drive qualified traffic to our websites.
- Conduct thorough keyword research, competitor analysis, and market trends to identify opportunities for growth.
Local SEO Strategy:
- Develop and execute comprehensive Local SEO strategies to enhance organic search rankings and drive targeted traffic to our local business locations.
- Optimize Google My Business (GMB) profiles and other local business listings to ensure accurate information, positive reviews, and enhanced local visibility.
Citation Management:
- Manage local business citations across online directories to ensure consistency and accuracy, positively impacting local search rankings.
- Implement strategies to address and rectify any incorrect or outdated business information.
On-Page Optimization:
- Implement on-page SEO best practices, including meta tags, headers, URL structures, and internal linking, to improve website relevance and crawlability.
- Collaborate with content creators to optimize content for search engines and user experience.
Technical SEO:
- Conduct regular site audits to identify and address technical SEO issues such as crawl errors, broken links, and site speed optimization.
- Collaborate with web developers to implement technical SEO recommendations and improvements.
Off-Page Optimization:
- Monitor and manage backlink profiles, disavow harmful links, and stay abreast of industry changes affecting off-page SEO.
Analytics and Reporting:
- Utilize tools like Google Analytics, Search Console, and Conductor to analyze website performance, track key metrics, and provide actionable insights.
- Prepare regular reports on SEO performance, highlighting successes, areas for improvement, and future opportunities.
Stay Current with Industry Trends:
- Stay abreast of industry trends, algorithm updates, and emerging technologies in SEO to ensure our strategies remain effective and compliant.
Who You Are:
- Proven experience as an SEO Manager or in a similar role.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Strong analytical skills and proficiency in SEO tools and platforms.
- Excellent communication and project management skills.
- Demonstrated ability to drive results and improve organic search performance.
What We Offer:
- Competitive Pay
- Employee Resource Groups
- Medical, Dental, Vison Benefits
- Employee Product Discounts
- Health Savings Account (HSA)
- Employee Referral Payment Program
- Retirement Plan – 401(K)
- Paid Time Off (PTO)
- Life/AD&D Insurance
- Employee Assistance Program
- Short- and Long-Term Disability
- Paid Parental Leave
- Additional Employee Discounts Available
- Commuter Benefit
- Community Involvement Through our Rooted in Good Initiative
- Healthcare & Dependent Care Flexible Spending Account (FSA)
Curaleaf Awards and Achievements:
2023 Ragan's Top Places to Work
2022 TIME100 Most Influential Companies
2020 Cannabis Doing Good's Good Neighbor Award
2020: Minorities for Medical Marijuana's Diversity & Inclusion Award
Follow us on Social Media
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
Not all benefits listed above are available to all employees at all locations.
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as requires by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Individuals adversely impacted by the war on drugs are encouraged to apply.