Marketing Manager, Retail at The Planet Group

Marketing Manager, Retail

Our well-known Retail client is looking for a Marketing Manager who will forecast and drive retail marketing initiatives. 
This is a 4 month contract position. You must be local to Framingham, MA and willing to go onsite 2x/week.

Pay Rate: Up to $47/hr depending on experience

Marketing Manager Responsibilities:

• Manage development of in-store programs by crafting creative briefs and inspiring the creative team.
• Evaluate creative and provide feedback to ensure that marketing assets deliver against the Retail Marketing Strategic plan, aligns with the Brand creative platform and supports merchandise initiatives.
• Coordinate with project management, art buying and production to ensure on-time, on-budget programs that enhance the customer experience.
• Participate in content shoots by partnering with creative on pre-production details and align on merchandise priorities.
• Lead the creative development of in-store digital content including dressing room monitors, Call Forward, Digital Screens, In-store messaging and music.
  Responsible for maintaining the Retail Marketing budget.
• Partner closely with Marketing Specialist, providing guidance and opportunities to develop and grow skill set.
• Work closely with Store Brands, Store Operations, Store Design, Creative, Project Management and Production teams to build consensus and drive for results.