Marketing Manager - WorkSmart IT

Description

WorkSmart empowers businesses with innovative workplace solutions. We specialize in tailored solutions for productivity, collaboration, and streamlined operations. Passionate about driving growth through strategic marketing and cutting-edge technology? Join WorkSmart's dynamic team!

The Marketing Manager role requires a mix of technical and workplace skills. Most people who work as marketing managers have the ability to be creative and analytical while simultaneously seeing the "big picture." These skills help marketing managers execute short- or long-term marketing campaigns that help companies achieve goals like increasing brand awareness or improving sales.

Core Responsibilities

• Manage CRM integrations, database migrations, and workflow automation using HubSpot
• Manage third-party tools & relationships with strategic partners
• Collaborate cross-functionally to execute targeted marketing campaigns aligned with business goals.
• Analyze performance metrics to track campaign effectiveness and inform strategic decisions.
• Manage content creation and optimization across various channels.
• Develop and implement Marketing Automation best practices and SOP's that are consistent and scalable across a growing team

Key Responsibilities

• ABM Campaign Execution
• HubSpot Administration
• Website/Blog/Collateral
• Partner Management (MDF)
• Client Success Support

Requirements

• Bachelor's degree in marketing or related field.
• Proven experience with CRM management and workflow automation.
• 2+ years experience using HubSpot CRM, Sales CRM, CMS, Sales Hub, & Marketing Hub
• 2+ years experience working in the Technology or Managed Services Industry.
• Experience using content tools such as Canva, Adobe Creative Cloud, etc.
• Familiarity with Connectwise, Apollo.io, and LinkedIn Sales Navigator preferred.
• Strong analytical and communication skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Collaborative mindset with a passion for innovation.

You'll also need:

• Excellent communication (written and oral) skills
• Excellent documentation and record-keeping skills
• The desire and ability to learn new technology

This is a hybrid position. Employees will work both on-site and remotely.

Benefits

This is a full-time salaried position with excellent benefits.

• Health, Dental, and Vision insurance
• Short and Long-Term Disability, plus Basic Life, at no cost to you
• 401(k) with corporate match
• Wellbeing reimbursement
• Up to 4 paid days per year for volunteer activities

Core Values

Our core values define our culture and how we approach working with clients, hiring new teammates, and rewarding each other, and they even allow us to consider when someone is not a good fit. We all use these three core values as a filter through which we make decisions. And by embodying these values as an organization and as individuals, we will continue to grow and succeed.

Do the Right Thing

• Choose the right thing, even when it's hard
• Opt for flexibility when it makes things better
• Bring both heart & hustle 

Put People First

• Care about the person behind the screen
• Show compassion
• Cultivate collaboration 

Own It

• Be the start of the solution
• Bring the right people in
• Commit to the outcome 

Be Curious

• Ask questions in tough situations
• Seek to understand diverse perspectives
• Try new things; embrace uncertainty