Marketing Manager - Judge Group

Role: As a Marketing Campaign & Content Specialist, you will plan and manage campaigns and promotions across online and offline channels. You will also work closely with our social media content creator to generate organic social content that matches our brand voice. This role involves local travel to collaborate with our clinic locations and understand their services and patient personas.

Responsibilities:

• Campaign & Promotional Management:

  • Develop strategies for successful campaigns to drive new patient growth and increase patient lifetime value.
  • Create hyper-local campaigns using a multi-channel approach for brand awareness and lead generation.
  • Manage promotional efforts like referral programs, loyalty incentives, in-clinic specials, and business referrals.
  • Update the marketing calendar with promotions and channel utilization.
  • Collaborate on content creation for organic social platforms and report on results.

• Content Creation:

  • Design imagery for various media types, including stills and video.
  • Create brochures, signage, and compelling videos.
  • Assist with copywriting for educational materials and package written content into attractive formats.
  • Design web imagery, landing pages, and conversion maximizers.

• Local Marketing Campaigns:

  • Work with the CMO and clinic managers to increase local awareness and drive foot traffic.
  • Create in-clinic advertisements.
  • Track the ROI of grassroots campaigns and adjust strategies based on performance data.

• Additional Marketing Activities:

  • Create compelling content tailored to the local audience.
  • Assist with outbound marketing to local business referral partners.
  • Support initiatives across all PESO channels and the full customer lifecycle.
  • Develop awareness and lead generation plans and procedures adaptable to new and existing clinic locations.
  • Prepare reports and surface insights to guide successful marketing initiatives.

• Other duties as assigned

Qualifications:

• Bachelor's degree in marketing or a related field.
• 3-5 years of experience in B2C marketing, preferably in the aesthetics, health, or wellness industry.
• Social media experience on Meta platforms (Facebook and Instagram).
• Experience marketing for local retail businesses.
• Experience creating images for paid social and/or display advertising.
• Experience creating and editing videos for social media.
• Expertise with HubSpot.
• Creative thinker with a data-driven approach to marketing.
• Experience running paid digital campaigns and preparing campaign performance reports.
• Familiarity with modern MarTech tools.
• Experience with successful paid and organic campaigns on TikTok (a plus).
• Experience presenting campaign planning and review decks (a plus).
• Certifications in HubSpot CRM (a big plus).
• Experience with CRO (a big plus).
• SEO/SEM knowledge (a big plus).
• Strong organizational skills and the ability to manage multiple projects simultaneously.