Marketing Manager (Part-time) - GoPowerEV

ABOUT GOPOWEREV
We have built the best technology for EV charging in apartment buildings. This market is beginning to explode with EVs making up 25% of all car sales in CA this past year and growing rapidly. EV charging capabilities are going from an amenity to a necessity at multi-family properties.

This is an exciting opportunity to join a startup on the cusp of exponential growth. We are a team of innovators, with experience in tech (Zoox, Amazon, Alcatel) and advised by our real estate partners at Greystar, Glencrest Group, GP Muirfield Company. Our mission is to bridge the EV divide and bring equitable charging infrastructure to multi-family housing. With convenient charging and lower energy prices, everyone can have access to cleaner and lower cost vehicles.

JOB PURPOSE
The Marketing Manager will ensure consistency in branding, manage marketing efforts and social media accounts, and provide general support to the Marketing Department. The ideal candidate is a detail-oriented team player prepared to engage fully as an active contributor to the delivery of marketing department initiatives and overall company goals. The Marketing Manager is a junior level role with largely administrative responsibilities.
This is an incredible opportunity to promote EV charging and increase its accessibility to the populations that need it most.

DUTIES AND RESPONSIBILITIES
● Collaborates with the marketing team to develop and implement marketing campaigns
● Manages marketing activities, including social media management, email marketing, content creation, and digital advertising.
● Creates content for various marketing channels including digital, print, and social media
● Drives awareness of the Company and embrace brand stewardship
● Ensures consistency in branding and messaging across all channels
● Leads the customer and partner communications and collateral efforts using existing templates
● Manages social media, including creates engaging content and consistently post to the company's social media accounts
● Creates collateral, such as the Company website and case studies, and contributes to creative content development processes where required
● Collects and house industry relevant research
● Ensures the marketing folder is updated
● Coordinates applications for events/trade shows and the actual participation
● Supports the coordination of events, promotions, and other marketing initiatives
● Manages competitive research
● Leads and manage email prospecting, including tracking metrics from various lead generation platforms
● Performs other duties as assigned

DIRECTLY SUPERVISES
This role is not supervisory

EDUCATION & EXPERIENCE

Required:
● Bachelor's degree in marketing, communications, or a related field
● 3 – 5 years previous experience in marketing, advertising, or a related field specifically in B2B software
● Proven experience translating marketing messages to visuals (collateral, Powerpoint, website)
● Proven experience in design
● Strong written and verbal communication skills, with the ability to craft compelling marketing messages and engage audiences across multiple channels.
● Ability to work as a team and to effectively interact with team members and stakeholders
● Proficiency with digital marketing tools and platforms, including social media management tools, email marketing software, and analytics platforms.
● Creative thinking and problem-solving skills, with the ability to generate innovative ideas and strategies to achieve marketing objectives.
● Proficiency in Google Suite, Microsoft Office programs, Squarespace (or equivalent), email marketing tools (Mailchimp or equivalent tools), and other appropriate software
● Familiarity and experience using a variety of social media platforms, such as Facebook, LinkedIn, Twitter, etc.

Preferred:
● Experience with artificial intelligence software

WORK HOURS
20 hours per week. Schedule to be determined.

WORKING CONDITIONS
Risk of exposure to bloodborne pathogens: None
Lifting requirements: None
Travel requirements: None
Mobility expectations: None

Physical or other special requirements associated with the job: Must have access to reliable internet and a computer. While performing the duties of this job the employee is regularly required to sit, talk, and/or hear. Continual use of the hands with wrist and finger movement using a keyboard, and reach in all directions is required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Communication requirements: Must be able to communicate clearly via email, letters, in person, and over the telephone in English. Fluency in languages other than English is preferred but not required