Marketing Manager - Omnichannel Strategist - CareerBuilder Premium Subscription

Job Title: Associate Director, Omnichannel Strategist
Location: Wilmington, DE
Duration: 06 months on W2 Contract

Essential for the Role:

• Bachelor's Degree or equivalent experience
• Proven track record in delivering integrated marketing projects with measured outcomes
• Knowledge of digital channels such as: email, SMS, web, direct mail, print, media, SEM, social, salesforce, events
• Familiar with Platforms: Adobe Campaign, Adobe Analytics/Google Analytics, Tealium, Databases, Salesforce Marketing Cloud
• Strategic analysis/insight identification to drive optimization strategy
• Measurement & analytics
• Proven track record of leading teams without positional authority
• Energetic and self-motivated

Preferred for the Role:

• 5-7 years of experience in a relevant Marketing or Strategy role
• Advanced Degree in a relevant field
• Customer relationship management (CRM) experience
• Demonstrated leadership and coordination of teams to deliver single cohesive strategy
• Business requirement and backlog management experience
• Marketing/Brand Management experience
• Healthcare/Pharmaceutical Experience
• Media/Advertising Agency Experience
• Cross functional/matrix team experience
• Database marketing
• Familiar with Agile ways of working
• Familiar with JIRA