Marketing Manager - Nexa - Hendricks Regional Health

North Andover, MA

About the Job

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.

Watts is looking for a results-oriented Marketing Manager who will lead the development of marketing initiatives to accelerate the scaling and user adoption of our Nexa SaaS platform. In this role, you will partner with colleagues across the organization to develop marketing strategies, articulate a vision, and lead the team toward achieving goals. You will need to think both strategically and tactically as you execute integrated marketing plans & campaigns, ensure brand consistency, increase awareness, engage customers & markets, grow the user base, use data to continuously improve results, and ultimately support SaaS revenue growth.

PRINCIPAL RESPONSIBILITIES AND DUTIES:

Develop and execute a marketing strategy including positioning, audience definition, competitive analysis, and execution roadmap to grow Nexa SaaS platform
Develop and execute integrated marketing campaign plans that support business objectives and drive awareness & growth
Oversee campaign planning, scheduling, budgeting, creative production, KPI reporting, and refinement
Manage the creation and execution of digital/automated lead nurturing campaigns that include lead scoring, list segmentation, testing, and analytics
Brainstorm and action new and creative growth strategies
Manage trade show/event execution including pre and post-event promotions, booth presentation, coordination of industry media, and lead follow up with Sales
Research and manage strategic marketing partnerships
Develop thought leadership content for use in marketing campaigns
Liaison with Training team to develop in-person and online training content
Coordinate with customers on VOC and testimonials
Manage third party vendors as needed to execute marketing objectives

EDUCATION:

Bachelor’s degree in Marketing, Communications, Business, or a related field

EXPERIENCE:

Minimum 7 years experience in Marketing or Marketing Communications
Highly encouraged, 3+ years of experience in B2B SaaS marketing
Experience with strategic marketing operations, brand marketing, product marketing, advertising, or multi-branded marketing
Strong knowledge of the digital and offline marketing landscape and how they interrelate
Experience with AARRR funnel, and up-to-date with the latest trends and best practices in SaaS marketing
Demonstrated experience with marketing campaign planning and best practices
Demonstrated success in developing and launching marketing campaigns on time and on budget that deliver results
Demonstrated experience executing trade shows and events, advertising, and digital marketing activities
Superior project management and organizational skills
Experience with Microsoft Excel, PowerPoint and Word
Experience with marketing automation platforms, such as Marketo, a plus
Up to 20% travel

MANAGEMENT/SUPERVISION:

No direct reports, but this role will manage third party vendors as needed

PHYSICAL REQUIREMENTS:

While performing the duties of this job, the employee is frequently required to walk, talk, and/or hear. The employee is occasionally required to stand, sit, and use hands to finger, handle, or feel.

WORK ENVIRONMENT:

Work in office environment
May occasionally be required to perform job duties outside the typical office setting

*As required by the Americans Disabilities Act (ADA)

Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.

Watts in it for you:

Please note that the followingbenefits apply only to permanent roles and do not apply to internship roles.

Competitive compensation based on your skills, qualifications and experience
Comprehensive medical and dental coverage, retirement benefits
Family building benefits, including paid maternity/paternity leave
10 paid holidays and Paid Time Off
Continued professional development opportunities and educational reimbursement
Additional perks such as fitness reimbursements and employee discount programs
Learn more about our benefit offerings here: https://tapintowattsbenefits.com/

How we work:

At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.

And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.

Source : Hendricks Regional Health