Marketing Manager - Michigan - TerrAscend USA Inc.

Detroit, MI 48201

About the Job

At TerrAscend, we are on a mission to shape the future of the cannabis industry by creating leading marijuana-based therapies for patients and developing premium products for legalized adult recreational use. We are one of the largest and fastest growing multi-state, vertically integrated cannabis operators in North America. We're on a roll and are just getting started!

It's a Joint Effort

We believe that How We Work Together Matters. Our priority is to assemble a team that believes not just in what we do but how and why we do it. Our most successful team members know that being of service to our patients, our customers, and each other is what separates us from other organizations. Our continued success is dependent upon bringing together the brightest minds in business with best-in-class cultivation and elevated patient and customer experiences, so we continue to set the standard for the industry.

Sound like weed be a good fit? Here's where you come in.

Our next Marketing Manager, Michigan will be responsible for building our retail brand, expanding our internal house brand awareness, and collaborating across departments to position TerrAscend as a market leader.

You will be challenged to work strategically and tactically to drive in store product promotions, brand awareness, and loyalty.

One minute you will be project-managing a new product activation and conducting in-store trainings with our retail associates.

The next minute rolling out a brand promotion and communications to consumers.

And the next minute partnering with our procurement and sales teams to analyze market trends and identify marketing opportunities.

Regardless of the task, it's critical you have strong situational awareness and EQ as you'll work with diverse teams across the organization.

Where you'll be planted:

This is a Hybrid position with 2-3 days per week required in the field rotating mainly between our various retail locations. We are looking for individuals living in the Detroit Metro area given the onsite requirements.

To be blunt, this role will be about:

This role will work alongside the Marketing Director to develop and execute in-market initiatives to drive traffic to stores and build brand awareness and loyalty.
Being the face of marketing to the retail and wholesale teams and ensure open lines of communication and feedback are available, then act upon those requests on time.
Facilitating day-to-day MarCom execution of digital and in-store printed promotional and campaign assets throughout all consumer touchpoints on email, MMS, ecommerce, 3P Listing pages, TV screens to support promo activity, launches, and key initiatives.
Supporting, managing, and creating social channels and content calendars
Managing all store listings to ensure market traffic is being captured and correctly amplifying retail locations inclusive of 3rd Party Listings and Google My Business
Owning Visual Merchandising execution and quarterly refreshes in Owned Retail in partnership
Being the liaison for 3P vendors at owned retail (pop-ups, launches, etc.) in conjunction with cross-functional teams.
Executing local events and state/municipality requirements and generate reports to track activity and ROI.
Understanding and keeps up with cannabis marketing and advertising restrictions.
Learning the best way to grow and foster healthy relationships with retail teams.
Travelling to each retail location 1-2 times per quarter
Collaborating, sharing market learnings, and analyzing market trends with the Marketing Director to strategize campaigns, promotional activity, and develop regional plans.
Pulling and analyzing sales data to identify margins and ROI – Monthly Redemption Sales Reports.
Reviewing the progress and success of a campaign, adjusting or pitching new ideas as necessary.

What we're high on...We value diverse skillsets, talents, and experiences. To be successful in this role we know you'll need:

Bachelor's degree is preferred.
At least 2-4 years of Marketing experience is required.
Previous experience working in cannabis marketing is highly preferred; MSO experience is preferred.
Excellent time management. Must be able to manage multiple projects in a fast-paced environment.
Demonstrated experience with interpreting data analytics to derive insight and actions.
Strong work ethic and customer service mentality with strong attention to detail and open communication.
Must be able to use Microsoft Office Suite: PowerPoint, Excel, Outlook, Word, and easily learn new calendar software programs like Sprout.
Ability to travel 30-40% within Michigan with occasional weekend availability.

Benefits (full-time employees eligible):

Employee Discount (all employees eligible)
Paid Time Off
Health, vision, and dental insurance (with telehealth option)
401k with 4% company matching (100% vested immediately)
Employee Assistance Program
Paid Parental Leave
Life Insurance
Short & Long Term Disability

#LI-AH1

*** Background Check Requirement ***

As a condition of employment, a complete background investigation will be conducted based on the rules of the specific State in which the employee is hired. Typically, the state investigative process includes a state and federal background check.

EEO Statement

At TerrAscend, employees and applicants are evaluated based on their qualifications, skills, and ability to perform the duties and responsibilities of the position. TerrAscend is committed to assuring equal employment opportunities to all employees and applicants.

TerrAscend is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination based on race, color, religion, creed, gender, pregnancy or related medical conditions, age, national origin or ancestry, physical or mental disability, genetic information, sexual orientation, to include gay, lesbian, bisexual, transgender and gender identity, or any other consideration protected by federal, state or local laws. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and coworkers.

Disclaimer

This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice. The list of job responsibilities, skills, duties, requirements, and the like is not exhaustive, rather it is illustrative of the current essential functions required for the position.

This organization participates in E-Verify.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. E-Verify Works for Everyone For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Esta Organización Participa en E-Verify.

Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU.. Si E-Verify no puede confirmar que usted está autorizado para trabajar, este empleador está requerido a darle instrucciones por escrito y una oportunidad de contactar al Departamento de Seguridad Nacional (DHS) o a la Administración del Seguro Social (SSA) para que pueda empezar a resolver el problema antes de que el empleador pueda tomar cualquier acción en su contra, incluyendo la terminación de su empleo. Los empleadores sólo pueden utilizar E-Verify una vez que usted haya aceptado una oferta de trabajo y completado el Formulario I-9. Para más información sobre E-Verify, o si usted cree que su empleador ha violado sus responsabilidades de E-Verify, por favor contacte a DHS.

Statement on External Recruiting Agencies

TerrAscend and all affiliates do not accept blind resume submissions from external recruiting agencies. No fee will be paid to agencies who submit candidates without being under contract for an active search with TerrAscend.

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Source : TerrAscend USA Inc.