Marketing Manager - TheBroad

THE BROAD

The Broad’s mission is to make contemporary art accessible to the widest possible audience. Founded in 2015 on Grand Avenue in downtown Los Angeles by philanthropists Eli and Edythe Broad, the museum offers free general admission and presents an active program of special exhibitions and innovative live events, all within a landmark building designed by Diller Scofidio + Renfro in collaboration with Gensler. The Broad is home to the Broad collection, one of the world’s leading collections of postwar and contemporary art, which continues to grow as new artists and artworks are added. The museum is the headquarters of The Broad Art Foundation’s worldwide lending library, which has been loaning collection works to museums around the world since 1984. To create greater public access, The Broad will break ground on a 55,000 square-foot expansion in early 2025.  

ABOUT THE POSITION

We are seeking a creative and experienced Marketing Manager to develop and execute innovative marketing strategies for The Broad. Responsible for successfully running campaigns that promote the museum and its programming, the Marketing Manager will report to the Director of Marketing and Communications and work closely with the Chief Strategy Officer, Audience and Community Engagement (CSO). The position will support all marketing and communications efforts across digital and traditional media, including advertising, paid social media, digital marketing (including management and support of The Broad’s website and ticketing platform), email marketing, data reporting, sponsorships and other marketing, tourism, and community partner initiatives.

This role requires the ability to successfully manage multiple priorities in an exciting environment, exceptional attention to detail, and a creative approach to establishing a lively and enduring brand identity for the museum as a welcoming, inclusive, and premier cultural destination on local, national and global levels. 

DUTIES AND RESPONSIBILITIES

• Develop and execute innovative integrated marketing campaigns that reinforce and strengthen the museum’s brand identity, drive attendance and revenue, and maximize awareness of and audience for the museum, its exhibitions, and its public programs.
• Plan and manage digital marketing campaigns including paid social media, display advertising, and SEO/SEM
• Collaborate closely with the Social Media Manager responsible for The Broad’s organic social media channels.
• Work with external advertising and digital agency to manage, execute, and monitor digital campaigns, providing strategic guidance to drive results and ensure goals are met or exceeded.

• Work with the Director of Marketing and Communications and CSO to develop creative concepts and write/edit copy for marketing and advertising collateral such as OOH advertising, print advertising, radio ads, paid social media ads, display advertising, email newsletters, etc.
• Ensure that The Broad’s brand identity and voice are consistent across all channels.

• Project management: Set and oversee project timelines for the design and production of advertising and marketing materials, coordinating with design agency, ensuring projects remain on track to meet deadlines.
• Create project plans for cross-team collaborations (especially across Marketing and Communications, Audience Engagement, and Visitor Experience), track progress, anticipate obstacles, and communicate to ensure on-time execution.
• Manage day-to-day communications and operations with internal stakeholders, external agencies, and vendors regarding project timelines, files, specs, production issues, etc.
• Manage and update all onsite wayfinding, signage, and marketing/collateral.
• Provide exceptional attention to detail as the final marketing eye on all marketing and advertising creatives and assets, including email newsletters: ensure copy is 100% correct, images are clear, etc.
• Aid in audience research and data collection management and interpretation
• Stay up-to-date on art world and museum industry news, trends, and influencers
• Maintainimage, video, and digital assetarchives, utilizing The Broad’s digital asset management system to tag, organize, and manage assets.
• Manage photography and videography for the museum, including hiring and supervising photographers, videographers, producers, and editors.

• Develop and manage The Broad’s email marketing calendar.
• Write, design, test and schedule emails, collaborating with Curatorial, Audience Engagement, Visitor Services, Retail, IT, and design agency to develop and produce email newsletters.
• Develop and manage various email communications including pre-visit emails and transactional/triggered email campaigns (such as a welcome series, re-engagement campaign, etc.)
• Perform A/B and split tests to better understand The Broad’s audience, improve email marketing KPIs and make actionable recommendations that will optimize email performance.
• Manage email marketing KPIs and produce monthly recaps.
• Create and manage all exhibition and public program pages on The Broad’s website, including working with Curatorial, Audience Engagement, Visitor Services, Retail, IT, and design agency to plan, gather, produce, and write all content required for website and ticketing pages.
• Set up, release, and monitor ticketing pages for all public programs.
• Work with Technology team and Director Marketing Communications on maintaining and updating the website.
• Other duties as assigned.

QUALIFICATIONS

• Three to five years of progressively increasing experience and responsibility in a marketing, advertising, or communications role
• Strong proficiency in Microsoft Office (Word, Excel, and PowerPoint) and an email marketing platform (such as Campaign Monitor or ExactTarget) required.
• Strong knowledge of email marketing and list management best practices and experience running an email marketing program
• Experience updating website content.
• Demonstrated success in and entrepreneurial attitude toward developing and executing innovative marketing and communications strategies that meet or exceed goals.
• Exceptional attention to detail with proven ability to effectively manage multiple priorities in a fast-paced environment, creatively troubleshoot, work independently, and effectively collaborate with cross-functional teams.
• Excellent written and verbal communication skills, presentation skills and sound judgment
• Strong experience crafting and/or editing creative marketing copy
• Willing to work flexible hours as needed to support department/museum priorities, needs, and events.
• Proficiency in a wide range of digital tools including Content Management Systems (e.g. WordPress or other website editor), Google Marketing Platform (Google Analytics, Google Tag Manager), Ticketing, Salesforce, Adobe Creative Suite (Photoshop) or Video editing software (Adobe Premiere Pro or Final Cut Pro), project management software (e.g. Basecamp or Asana)

ADDITIONAL QUALIFICATIONS FOR MUSEUM STAFF

• Approach work with integrity and honesty.
• Support and demonstrate the museum’s culture of developing a diverse, equitable, inclusive, and accessible environment for staff, contract staff, vendors, and visitors.
• Demonstrate and practice cultural awareness/sensitivity to all programs and services the museum provides.

PHYSICAL REQUIREMENTS

Sitting most of the time with some bending and reaching and occasionally lifting office supplies. Standing, walking, and bending periodically. Engaging in repetitive movements of wrists, hands, and fingers – typing and/or writing.

ADDITIONAL REQUIREMENTS

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Employment is contingent upon a satisfactory background and reference check.

WORK ENVIRONMENT

Work is performed both inside the museum and outdoors.

SCHEDULE

Full-time, Monday through Friday. Office hours are 9am – 6 pm. This position requires some evening and weekend hours for museum events.

COMPENSATION AND BENEFITS

The range for this position is $75,000 to $90,000 per annum.

Excellent benefits including medical, vision, paid vacation and holidays, sick leave, and retirement benefits.

Additional benefits include employee discount at The Shop, free parking or annual free LA Metro Pass, discounts at local eateries, and more. 

EQUALOPPORTUNITY EMPLOYER

The Broad is an equal opportunity employer, and we aspire to reflect the diversity of Los Angeles in both our staff and our visitors. It is the practice of The Broad to offer equal opportunity consistent with applicable federal and state law in all aspects of employment.  All employment decisions will be made in compliance with applicable federal and state laws prohibiting discrimination on the basis of race (including traits historically associated with race, including but not limited to hair texture and protective hairstyles), religion, creed, color, national origin, ancestry, marital status, sex, pregnancy, gender, gender identity, gender expression, age, medical condition (as defined by California law and including Acquired Immune Deficiency Syndrome (AIDS), actual or perceived), genetic information, physical or mental disability, sexual orientation, military or veteran status, having filed a discrimination complaint or any other status protected by applicable law. The Broad believes that by actively building a diverse workforce we can innovate, inspire, and engage with the widest possible audience. 

Thestatementsinthisdescriptionrepresenttypicalelements,criteria,andgeneralworkperformed.Theyarenotintendedtobeconstruedasanexhaustivelistofallresponsibilities,duties,andskillsrequiredforthejob.

*Reasonable accommodations will be made for qualified candidates with disabilities in accordance with the ADA and the ADAAA.