Marketing Manager - Lead Generation & Nurturing at Start2 Group

Start2 Group is a dynamic and fast-growing organization dedicated to driving innovation by connecting startups, corporations, and governments. As part of our mission to foster global innovation, we are expanding our marketing team in the Americas and are looking for a talented Marketing Manager - Lead Generation & Nurturing to join us.

As a growing, entrepreneurial organization, we are seeking a proactive and hands-on professional who thrives in a fast-paced environment. In this role, you’ll take ownership of your core responsibilities while remaining adaptable and ready to support cross-functional initiatives when needed. You will play a pivotal role in finding, attracting, and nurturing leads while contributing to program-related initiatives. You will work closely with the Marketing Director, Americas, to ensure seamless execution of marketing efforts in the Americas.

Key Responsibilities

Lead Generation & Nurturing:

• Develop and execute lead generation strategies to identify potential customers, partners, and collaborators
• Build and optimize email workflows and sequences to nurture leads through the funnel
• Manage campaigns leveraging inbound and outbound marketing tactics
• Create compelling landing pages, forms, and CTAs to drive lead conversion
• Use tools like HubSpot to track and analyze lead quality, campaign ROI, and overall effectiveness

Writing & Content Creation:

• Produce high-quality, persuasive, and engaging copy for email campaigns, presentations, landing pages, program materials, and marketing assets
• Collaborate with the content team to craft social media content, case studies, and other materials to support lead generation, events, and program promotion
• Assist in the marketing and communication efforts for specific programs and events ensuring alignment with overall regional goals
• Develop pre-event and post-event communication strategies, including email campaigns and social media updates

HubSpot Expertise:

• Oversee the setup and maintenance of automated email workflows, lead-scoring models, and CRM integrations
• Monitor and analyze marketing campaign performance using HubSpot tools and dashboards
• Troubleshoot technical issues and stay updated on HubSpot best practices

Qualifications

Experience:

• Minimum 3-5 years of experience in marketing, with a strong focus on lead generation and nurturing as well as content creation
• Proven track record using HubSpot for CRM, email marketing, and campaign management
• Familiarity with event management platforms and other marketing tools is a plus

Skills & Attributes:

• Exceptional writing and copyediting skills, with a knack for creating persuasive and clear marketing communications
• Strong project management skills and an analytical mindset with the ability to interpret data and make informed decisions
• Highly organized, self-motivated, and capable of working independently in a remote setting
• Flexibility and a proactive approach to supporting cross-functional projects as needed
• Willingness to occasionally travel to our regional hubs for team meetings and events
• Passion for startups, innovation, and entrepreneurship
• Fluent in English
• Must be authorized to work in the United States

What We Offer

• Competitive benefits, including 100% employer-paid healthcare premiums and 401k options
• A fully remote work environment
• Opportunities for professional growth and development
• A supportive, collaborative, and innovative team culture within a dynamic international environment

How To Apply

Please submit your application via email by January 10, 2025, to Katrina Marsters at the address below. In addition to providing your resume, please include a one-page cover letter in which you tell us about yourself, why you want to work at Start2 Group, and why you are a match for this position.

Contact: Katrina Marsters, Operations Manager, Start2 Group, Inc.,

katrina.marsters@start2.group

About Start2 Group:

Start2 Group is a global powerhouse taking the startup journey to the next level.

As a premier international innovation platform, we serve as the ultimate destination for growth-oriented startups, corporations, and governments to shape and scale purpose-driven ventures.

Founded in 2008, Start2 Group has consistently played a pivotal role in the success stories of 1600+ of startups, guiding them seamlessly from initial fundraising to global expansion. Our influence spans key markets across Europe, the America, Asia, and the Middle East, shaping the future of innovation on a global scale.

Join us in fostering purpose-driven innovation across borders.

EEO Statement:

Start2 Group, Inc. is an Equal Opportunity Employer and by embracing diverse skills, perspectives, and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, ancestry, sex, age, gender identity, disability, sexual orientation, marital status, military service, medical condition, genetic information, and/or other status protected under law.