MARKETING MANAGER - Snap-on Inc

·         Participates in the development of short and long-term planning objectives that will assure the continued profitable growth of the company and translates these into effective marketing strategies.

·         Retains accountability for the development and implementation of the annual marketing plan and  budget.

·         Designs and implements overall marketing strategy and specific campaigns designed to increase the branding, visibility and demand for company specific products and services.

·         Coordinates translation of documentation and application user interface text into required languages

·         Assists in creating and editing marketing materials, product requirements documents, and other support documentation as requested.

·         Monitors the effectiveness of each component of the marketing strategy to ensure maximum return on investment.

·         Establishes and maintains close relationships with key strategic partners – individuals and organizations - who can influence positively the media presence and/or the service revenues of the company.

·         Manages the content of the corporate internet site and components of the intranet, working with external and internal third-parties who may be responsible for delivering portions of these sites.

·         Participates with business development in establishing contracts with clients and purchased services that translate into increased revenue, profitability, and market share.

·         Strives to understand and remain current with the various technologies that the company uses in its work and with all relevant technologies in systems integration, application development and business solutions.

·         Performs key support in the Pursuit Process with brand generation specific to the proposal and in making sure that our presentations and proposals are clear, concise, and targeted.

·         Works in conjunction with Marketing to conduct user forums, focus groups that collects analyzes and interprets customer, market and segment data into useful Voice-of-Customer (V.O.C.) information.

·         In conjunction with Marketing, to measure the effectiveness of marketing efforts and predict future market conditions and potential.

·         Analyzes competitive strategies and tactics and works with Marketing to devise division strategies.

·         Obtains customer/prospect feedback on effectiveness of marketing efforts and use of part and service products.

·         Works closely with Marketing to direct research to remain current on industry developments.

·         Manage and coordinate staff resource assignments for multiple projects.

·         Manage administrative details, including preparing budgets and status reports, instructing staff on policies/procedures.

·         Minimum undergraduate degree in marketing or a closely related field, or post-graduate qualification in marketing.

·         At least 4 years’ experience in a career that includes experience in Public Relations and Internet Marketing as well as traditional print marketing, branding, and partner liaison, preferably in a Consulting, Computing, other Service-oriented, High-Tech, or Advertising environment.

·         Qualifications and expertise in graphic and creative design, web design, journalism and/or public speaking.

·         Proven record and thorough knowledge of all aspects of corporate marketing including internet and digital strategies.

·         Demonstrated success in assimilating corporate vision, architecting strategy and translating it into effective print, digital and other effective marketing campaigns.

·         Able to construct and deliver to an effective marketing plan and to manage the associated budget.

·         Excellent verbal and written communication skills, proficiency with appropriate software tools.

·         Initiative-taker with excellent interpersonal skills.

·         Proven leadership ability.