Marketing Manager - H&R Block

JOB SUMMARY 
The Marketing Manager of Search Engine Optimization (SEO) for Financial Services and operations lead will play a key role in both leading strategy for the Financial Services products, held accountable for channel level KPIs and acquisition goals, as well as a critical role on the Search team leading all SEO operations including reporting, technical support and select agency relationships.
 
JOB DUTIES

1. SEO lead for Financial Services playing point with the line of business lead.
2. Responsible for developing strategy, implementing recommendations, and reading out on results for SEO in partnership with an external agency.
3. Accountable for hitting Financial Services organic search KPIs and goals.
4. Regularly report on Organic Search performance, across all lines of business, including observations, insights, and recommendations for enhancements to approve overall effectiveness.
5. Collaborate with internal stakeholders on audience segmentation and tracking strategies across all lines of business.
6. Own technical and executional support on Ratings & Reviews across all lines of business including owning the vendor relationship with Bazaarvoice and technical implementation with .com.  
7. Own RIO agency relationship for Local Listings across all lines of business and main point of contact for operations and troubleshooting.
8. Overall internal SEO operations lead across all lines of business.
9. Own and lead strategy for Software products in retail paid search in partnership with the line of business and directly with retail partners (no agency support).

• Bachelor’s degree in Marketing, Business, or other related field or an equivalent combination of education and experience
• Deep knowledge of SEO with at least 4+ years of experience managing SEO
• Broad-based knowledge of AdTech/MarTech platforms with experience SEO measurement and reporting
• Ability to manage multiple projects simultaneously while adhering to established timeframes
• Ability to balance short and long-term priorities
• Experience managing agency and vendors
• Outstanding communication skills across all levels of the organization
• Demonstrated analytical skills, use of data to drive decision-making, and crafting data into a meaningful channel-level story
• Budget management experience
• Proficiency in MS Word, Excel, and PowerPoint