Marketing Manager - Black Desert Resort

Black Desert Resort and Red Mountain Resort, both located in the stunning landscape of Southern Utah, offer unique experiences amidst breathtaking natural scenery. Our resorts feature luxurious accommodations, exceptional dining options, and a variety of premium amenities. Black Desert Resort boasts a championship 19-hole golf course designed by Tom Weiskopf, while Red Mountain Resort is renowned for its wellness retreats and outdoor adventure experiences. Whether guests seek world-class golf, rejuvenating spa treatments, or immersive outdoor exploration, our resorts provide impeccable accommodations, unparalleled service, and an unforgettable stay.

Job Summary:

The Marketing Manager at Black Desert Resort and red Mountain will be responsible for implementing marketing initiatives that align with the resort’s goals of increasing brand visibility, driving bookings, and enhancing guest engagement. The Marketing Manager will work closely with the Director of Marketing to execute strategic campaigns across digital and traditional platforms, support the strategic management of social media channels, and collaborate with other departments to support resort-wide marketing objectives. This role is integral to ensuring consistent and high-quality communication that resonates with Black Desert Resort and Red Mountain Resort brands.

Job Specifications:

Onsite: Black Desert Resort
Shift & Schedule Availability: Year-Round / Full-Time
Salary Range: $65,000 - $70,000/yr This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

Why Join Us:

• Competitive Salary and Benefits: Comprehensive health insurance, retirement plans, employee dining room, paid time off, as well as unique perks such as on-site wellness programs, local discounts, and employee rates on hotel stays.
• Dynamic Environment: Opportunity to work with an amazing team in a luxurious resort setting with diverse dining options.
• Career Growth: Opportunities for professional growth and advancement in the hospitality industry.

• Partner in overseeing daily marketing operations, digital and traditional campaigns across social media, email marketing, and print advertising.
• Support content creation efforts, ensuring consistency with the resort’s branding and messaging across all platforms.
• Collaborate with the sales team to align marketing campaigns with booking and occupancy goals.
• Analyze marketing performance metrics, providing reports and insights to optimize future strategies and enhance ROI.
• Support the strategic vision of the resort’s social media presence, monitoring engagement and interaction to build a strong online community.
• Assist in the creation of promotional materials such as brochures, newsletters, and event collateral.
• Coordinate with external partners and local businesses to establish joint marketing efforts that increase visibility and brand awareness.
• Assist in managing public relations efforts, including press releases and media events.
• Provide support in maintaining brand identity and luxury positioning across all communication channels.
• Work with the VP of Sales & Marketing to execute crisis communication plans as needed.
• Help mentor and guide junior marketing team members, fostering a collaborative and creative working environment.

• Bachelor’s degree in marketing, Communications, or a related field.
• Minimum of 4 years of marketing experience, ideally within the hospitality, tourism, or luxury resort industry.
• Familiarity with digital marketing techniques, including SEO, SEM, social media, and email marketing.
• Strong writing, editing, and communication skills.
• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Experience with branding and maintaining consistency across various channels.
• Knowledge of marketing tools such as Google Analytics, social media management platforms, and email marketing software.
• Strong organizational skills and attention to detail.
• Creative problem-solver with a passion for innovative marketing strategies.

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