Marketing Manager at MightyID

Marketing Manager

Reports to: VP of Marketing

MightyID is a failsafe identity resilience platform for when cyber resilience and business continuity is of the utmost importance. With backup and recovery, migration, and failover capabilities for your Identity Access Management environment, we help fortify your identity environment through powerful, flexible, and comprehensive IAM security and resilience solutions. Headquartered in the US and founded on over a hundred years of combined cybersecurity expertise, MightyID is dedicated to creating safer online environments for enterprises across the country and globe.

The Marketing Manager is primarily responsible for managing all marketing efforts for MightyID. This includes managing events and conferences, marketing campaigns, marketing analytics platforms, email marketing, social media efforts, third party agencies, and other marketing efforts as they arise. This position also has responsibilities related to managing the creation of marketing materials and digital assets as required by the marketing team, sales team, and other internal departments.

Essential Duties and Responsibilities:

• Support a growth-minded marketing strategy across any and all marketing channels as handled internally or with external agencies.
• Manages Conference and Event presence, including conference research, registrations, etc.
• Manages Organic Social Media efforts across key social media channels, including guidance of a monthly content calendar based on ongoing strategic initiatives or thought leadership opportunities.
• Manages Digital Advertising across relevant platforms, including LinkedIn, Google, or other channels.
• Continued optimizations based on performance, including keyword adjustments, audience adjustments, etc.
• Recommendations for new content or campaigns based on trends or performance
• Manages Email efforts, including client-facing email blasts, drip campaigns, and other.
• Management of Hubspot marketing efforts
• Manages Thought Leadership Content in partnership with consultants and others throughout the organization
• Serves as first round editor for content received from AI tools, external writers, or internal authors
• Informs briefs for copywriters
• Regular Reporting on success metrics across marketing channels, in partnership with VP of Marketing
• Manage updates and changes to Company Website(s)
• Fields Inbound Design Requests from company stakeholders, such as presentations, white papers, one-sheets, etc.
• Develop collateral/email campaigns and nurturing campaigns
• Other duties and responsibilities as assigned

Necessary skills and qualifications:

• Bachelor's degree in marketing, communications, or related field
• 5+ years hands-on event planning experience
• Proven ability to work with clients or internal stakeholders at a leadership or executive level
• Self-starter with ability to work independently or with a team
• Working knowledge with marketing and communications tools such as Hubspot, Canva, Wordpress, etc.
• Experience with planning software such as Monday
• Exceptional verbal and written communication skills

Bonus Points:

• Experience with a highly technical audience
• Direct experience within a marketing agency or startup environment

We’ve got you covered!

• Comprehensive benefits offering
• Paid time off and holidays
• 401k with Company match
• Vibrant work culture

Additional requirements:

• A valid driver’s license is required.
• Eligibility to work in the United States.

EEOC Statement

Tevora is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, disability status, or other applicable legally protected characteristics.

Salary Range: $80,000 - $95,000