Marketing Manager - APSI Construction Management

Project Details (Size, SOW, Site Background, etc.):

Schedule: hybrid (in-office and work-from-home)

Must be available to report into the following location below...

8885 Research Dr, Irvine, CA 92618

The Marketing Manager will have operational responsibility for inside sales functions within the firm and interface with outside sales, operations, recruiting and human resources. He/she will lead the capture process including proposal development for all regions and services. This includes working with the executive team, directors and operational managers to formulate fruitful business strategies to provide for growth and long-term success. APSI emphasizes that every employee contributes to our success in business development, growth, operations and customer service. Your role in the organization is vital in achieving these objectives. The Marketing Department will consist of this position, plus 2 ea skilled Marketing Coordinators. Hybrid work from home 3 days a week.

Daily Responsibilities:

• Perform lead generation via websites and industry outreach
• Work with Area Managers/Directors to assess viability of clients, RFPs, pursuits
• Lead the weekly Capture Meetings (Monday mornings)
• Identify conferences to attend that meet the overall goals of the firm
• Attend conferences as needed
• Oversee the development of strategies to maximize conference - including overseeing the process of presentations, booths, etc.
• Attend local organizational events as needed - provide follow-up on leads identified
• Attends and participates in management meetings (virtually and in person).
• Mentor all positions within operational area to ensure a high level of engagement and success.
• Provide recommendations for performance-based raises and bonuses for direct reports
• Responsible for overseeing and directing Marketing Team and providing mentorship, direction & coordination for all marketing, communication, and proposal requirements
• Work with the BD Proposal Coordinator, Marketing Specialist and Operational Managers on the preparation and completion of proposals
• Provide leadership for interview preparation
• Develop written material
• Provide approval for all marketing materials to be presented on LinkedIn or the Company website
• Provide guidance for website updates and social media posts
• Attend marketing events and pre-proposal meetings
• Assist with trade shows and training videos
• Work with Executives and OMs to review RFPs and provide insights as well as participate in Go/No Go decisions
• Oversee the development of win themes
• Work with marketing staff and Managers/Directors to develop proposal strategies
• Lead and serve on proposal review teams
• Pursue win and loss debriefs with the client
• Coordinate with Talent Acquisition Manager on recruiting direction based on proposal needs
• Work with Executives, Recruiting and hiring Managers for communication strategies that contribute to finding and retaining talent.
• Provide Job Request Forms to recruiting team for any position needs in the marketing department Administer to timesheet and expense approval of direct reports

Required Experience, Education, and Certifications:

• Position requires minimum 3 years' experience in a similar role
• MUST be computer literate in Adobe Suite - including knowledge of InDesign and Microsoft Office Suite
• MUST have excellent organizational, writing and communication skill

Preferred Experience, Education, and Certifications:

• Knowledge of Deltek Vantage Point (or similar central company database platform) a plus · Knowledge of Federal market a plus