Marketing Manager II - Sunrise Systems Inc
St. Paul, MN 55101
About the Job
Job title : Healthcare Client Marketing
Job ID: 24-00892
Location : St. Paul MN(must be able to work EST hours)
Duration: 10 – 12 months
MUST HAVE: Workfront is critical. Experience in project/account management, budget management and forecasting. Demonstrated strong Excel background. Ability to work in a very fast paced environment.
Role Summary/Purpose:
Client has an immediate opportunity for a driven, entrepreneurial minded marketer to help us grow our Healthcare Specialty markets. This role is fast paced, and will manage and execute client, partner and multi-channel industry lead gen and lead nurture programs. The role will work with sales and internal teams to innovate and execute B2B, and B2B2C marketing strategies that drive practice acquisition, engagement, applications, and usage of Client Health & Wellness products. The role will work closely with analytics to monitor results and adjust tactics based on impact. The ideal candidate would be able to leverage best practices from other teams across the business, be comfortable partnering with industry thought leaders, publishers, clients, and partners to develop and execute content and programs to drive growth.
Essential Responsibilities:
• Manage and execute B2B and B2B2C multi-channel marketing campaigns including email, direct mail, and digital channels
• Segmentation and prioritization of target audiences
• Strategize and execute client-level marketing programs for clients, partners and industry partnerships including B2B2C marketing
• Partner with industry to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leaders
• Collaborate with sales on marketing strategies to prospect, acquire, and grow relationships
• Manage development of educational online and offline content (webinars, videos, case studies, and white papers) working with KOLs, clients, partners and publishers
• Collaborate with internal teams to manage industry B2B paid advertising (print and digital)
• Manage educational trade events and sponsorships
• Innovate and execute offers, pricing and promotions with sales & finance
• Partner with analytics teams to measure impact, leverage data to drive future campaigns
• Obtain industry intelligence with research and sales
• Lead cross-functional projects
• Executive level presentation development and delivery
• Manage budget including forecasting and tracking
• Perform other duties and/or special projects as assigned
Qualifications/Requirements:
• Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience identified below
• Minimum of 5 years marketing experience that includes innovating and executing comprehensive B2B & B2B2C multi-channel marketing campaigns including email, direct mail and digital channels
• A minimum of 2 years client-facing experience in a sales, marketing, or business development capacity
Desired Characteristics:
• Strong project management skills
• Healthcare marketing experience strongly preferred
• Business to business and consumer marketing experience
• Experience interpreting and leveraging data to determine the success of the marketing campaign
• Experience managing creative agencies, research, or analytic partners
• Experience managing team expense budgets and forecasting
• Strong working knowledge of multi-channel marketing campaigns
• Able to translate data insights into actionable recommendations and programs
• Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis
• Strategic minded with ability to tie marketing plans and tactics to business goals/objectives
• Strong attention to detail
• Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision
• Collaborative team player with ability to influence across all levels of organization
• Executive verbal and written communication and presentation skills
• Experience managing email marketing programs leveraging automation platforms
• Highly competent in Excel, Word, PowerPoint, Outlook, Workfront
Contact:
Rama: Rama.D@sunrisesys.com | (732)-272-0380 | URL: www.sunrisesys.com
OR
Monika Ramakrishna: Monika.R@sunrisesys.com | (262)-222-8865 | URL: www.sunrisesys.com
Job ID: 24-00892
Location : St. Paul MN(must be able to work EST hours)
Duration: 10 – 12 months
MUST HAVE: Workfront is critical. Experience in project/account management, budget management and forecasting. Demonstrated strong Excel background. Ability to work in a very fast paced environment.
Role Summary/Purpose:
Client has an immediate opportunity for a driven, entrepreneurial minded marketer to help us grow our Healthcare Specialty markets. This role is fast paced, and will manage and execute client, partner and multi-channel industry lead gen and lead nurture programs. The role will work with sales and internal teams to innovate and execute B2B, and B2B2C marketing strategies that drive practice acquisition, engagement, applications, and usage of Client Health & Wellness products. The role will work closely with analytics to monitor results and adjust tactics based on impact. The ideal candidate would be able to leverage best practices from other teams across the business, be comfortable partnering with industry thought leaders, publishers, clients, and partners to develop and execute content and programs to drive growth.
Essential Responsibilities:
• Manage and execute B2B and B2B2C multi-channel marketing campaigns including email, direct mail, and digital channels
• Segmentation and prioritization of target audiences
• Strategize and execute client-level marketing programs for clients, partners and industry partnerships including B2B2C marketing
• Partner with industry to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leaders
• Collaborate with sales on marketing strategies to prospect, acquire, and grow relationships
• Manage development of educational online and offline content (webinars, videos, case studies, and white papers) working with KOLs, clients, partners and publishers
• Collaborate with internal teams to manage industry B2B paid advertising (print and digital)
• Manage educational trade events and sponsorships
• Innovate and execute offers, pricing and promotions with sales & finance
• Partner with analytics teams to measure impact, leverage data to drive future campaigns
• Obtain industry intelligence with research and sales
• Lead cross-functional projects
• Executive level presentation development and delivery
• Manage budget including forecasting and tracking
• Perform other duties and/or special projects as assigned
Qualifications/Requirements:
• Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience identified below
• Minimum of 5 years marketing experience that includes innovating and executing comprehensive B2B & B2B2C multi-channel marketing campaigns including email, direct mail and digital channels
• A minimum of 2 years client-facing experience in a sales, marketing, or business development capacity
Desired Characteristics:
• Strong project management skills
• Healthcare marketing experience strongly preferred
• Business to business and consumer marketing experience
• Experience interpreting and leveraging data to determine the success of the marketing campaign
• Experience managing creative agencies, research, or analytic partners
• Experience managing team expense budgets and forecasting
• Strong working knowledge of multi-channel marketing campaigns
• Able to translate data insights into actionable recommendations and programs
• Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis
• Strategic minded with ability to tie marketing plans and tactics to business goals/objectives
• Strong attention to detail
• Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision
• Collaborative team player with ability to influence across all levels of organization
• Executive verbal and written communication and presentation skills
• Experience managing email marketing programs leveraging automation platforms
• Highly competent in Excel, Word, PowerPoint, Outlook, Workfront
Contact:
Rama: Rama.D@sunrisesys.com | (732)-272-0380 | URL: www.sunrisesys.com
OR
Monika Ramakrishna: Monika.R@sunrisesys.com | (262)-222-8865 | URL: www.sunrisesys.com
Source : Sunrise Systems Inc