Marketing Manager - Intora, dba Sportsheets

Job Title: Marketing Manager

Location: Huntington Beach, CA (Hybrid)

Reports to: Commercial Director

About Sportsheets

Sportsheets is a leading brand in the adult novelty industry, inspiring fearless intimacy for over 30 years. As a dynamic, growing company, we are looking for a Marketing Manager who thrives in a small-business environment while bringing a big-business mindset. This mid-level role will roll up their sleeves, drive strategy, and execute campaigns, with the vision and ambition to grow into a leadership role overseeing a marketing team in the future.

Position Summary

The Marketing Manager will oversee marketing strategies, campaigns, and initiatives to promote our products and brand across multiple channels. This role involves hands-on project execution, cross-functional collaboration, and data-driven decision-making to grow the business. It also requires managing resources, analyzing campaign performance, and providing leadership to support Sportsheets’ long-term goals.

Essential Duties and Responsibilities

Strategic Brand & Campaign Management

• Develop and implement comprehensive go-to-market strategies for product launches and key campaigns.
• Drive consistent brand messaging across digital, retail, and PR channels.
• Plan and manage a marketing calendar to support sales goals and product initiatives.
• Analyze campaign performance, identify weaknesses, and optimize strategies to maximize ROI.
• Partner with Sales to create compelling sales materials and promotional strategies.

Digital Marketing & E-Commerce

• Own the Shopify backend: manage product uploads, tagging, SEO, navigation, and merchandising.
• Collaborate with e-retail partners to optimize the online shopping experience and conversion rates.
• Oversee digital channels, including social media, email marketing, and paid media, with a focus on consumer engagement.

Market Research & Analytics

• Analyze sales performance, click-to-purchase rates, and promotional effectiveness to inform marketing strategies.
• Use both quantitative and qualitative data to gather consumer insights and identify new market opportunities.
• Translate Nielsen, IRI, and internal data into actionable recommendations.

Retail Marketing

• Lead merchandising and display execution for retail partners, ensuring consistency across environments.
• Coordinate sampling and promotional programs to build brand awareness and loyalty.
• Partner with Product Development to estimate demand and align marketing plans with product rollouts.

Leadership & Growth

• Act as a mentor and leader within the marketing team, with a vision to develop and grow future team members.
• Foster collaboration across departments, including Sales, Product Development, and Operations.
• Champion the Sportsheets brand internally and externally, presenting successes and key initiatives to stakeholders.

Budget Management

• Manage marketing budgets, track expenses, and provide monthly updates to leadership.

Competencies

• Strategic Thinking: Ability to align strategies with business goals and adapt to changing conditions.
• Innovation: Demonstrated creativity and resourcefulness in campaign development and execution.
• Business Acumen: Strong understanding of market trends, competition, and profitability drivers.
• Leadership: Proven ability to mentor, lead, and inspire teams while collaborating cross-functionally.
• Communication Skills: Excellent written, verbal, and presentation skills.
• Analytical Ability: Strong problem-solving skills with a data-driven mindset.

Qualifications

• Proven leadership experience with a track record of mentoring and growing teams.
• Hands-on experience in Shopify, e-commerce merchandising, and digital marketing tools.
• Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
• Proficiency in Microsoft Office Suite and analytics tools.
• Entrepreneurial spirit with a results-driven, process-oriented mindset.
• Experience in the wellness, intimacy, or consumer lifestyle industry is a plus.
• Passion for human connection and experience in working with brands that inspire intimacy is preferred.

This role is ideal for someone who can both strategize and execute, delivering results while building the future of the Sportsheets marketing team. If you’re ready to roll up your sleeves, dream big, and grow with us, we want to hear from you!