Marketing Manager #ESF4089 - ExpertHiring

What’s in it for you?!

• Tremendous Career Growth Opportunities!
• Work with the latest cutting-edge technologies!
• Senior management and leadership are very well respected by team!
• Great work environment with family like work culture!
• Medical, Dental and Vision + 401k + Tuition Assistance + Disability

If that’s you, let’s talk!

What you will be doing:

• Lead marketing efforts to drive brand awareness and lead generation for increased sales.
• Shape and refine marketing strategies based on business goals.
• Develop purposeful content and track performance.
• Manage the marketing budget with a focus on ROI.
• Ensure brand consistency in the marketplace.
• Collaborate with internal stakeholders, especially sales leadership.
• Provide clear guidance to external resources such as agencies and contractors.
• Understand various markets and audiences for real estate developments.
• Plan, ideate, execute, and track marketing campaigns across multiple channels using organic and paid tactics.
• Manage new community launches from concept to execution.
• Conduct A/B testing of content and try new tactics.
• Focus on PPC campaigns, SEO strategies, social media, email marketing, event management, on-site signage, sales collateral, and local PR.
• Measure and report on the performance of marketing campaigns and assess progress against goals.
• Oversee updates to the website in terms of content and site performance.
• Build strategic relationships with key industry players, agencies, and vendors.
• Oversee signage and marketing collateral development, ensuring brand consistency.
• Set up an analytics reporting dashboard for real-time feedback.
• Prepare and present quarterly and annual updates on the marketing budget.
• Plan and execute marketing events.
• Meet with senior stakeholders to understand business needs and adapt to market shifts.
• Maintain MLS listings and presence on third-party real estate platforms.
• Manage model home merchandising and community asset production (photo & video shoots).
• Manage swag orders and new homeowner gifts.

Experience you will need:

• Minimum 5 years of progressive marketing experience required.
• BA/BS in Marketing, Communications, or related field required.
• Strong track record of developing and executing 360-degree strategic marketing plans and associated tactics.
• Demonstrable experience running multi-channel marketing campaigns.
• Experience with website analytics tools and Google AdWords campaigns.
• HubSpot experience preferred.
• Comfortable working with numbers, allocating budgets, and calculating ROI.
• A keen sense for aesthetics and strong copywriting skills.
• Up to date with the latest trends and best practices in digital marketing and measurement.
• Experience in identifying and analyzing multiple prospective target audiences.