Marketing Manager (Enterprise Fleet Management) - Enterprise Holdings

As we continue to build our team in support of our vision to be the world’s best and most trusted mobility company, the Marketing team is excited to announce the opening of a Marketing Manager (EFM)!

The Marketing Manager is responsible for growing EFM's business by providing leadership, direction and support for all aspect of marketing, including development and implementation insights-lead marketing plans and campaigns. This Manager balances the needs of an established business, while proactively evaluating new opportunities to drive key marketing objectives – including brand awareness and consideration, lead generation, product positioning, client onboarding and retention, and sales enablement.

This role is part of the North American Marketing Activation Team and works directly with EFM and marketing leadership as well as field management across North America. This position collaborates regularly with internal marketing disciplines, corporate communications, operations, and sales leadership. Based on business objectives, this position is responsible for creating, managing the implementation, and optimizing marketing strategies and budgets. 

Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level

This position is located at our Corporate Headquarters in Clayton, MO, with a hybrid schedule.

Company Overview

Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.

Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.3 million vehicles and accounted for nearly $35 billion in revenue through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

• Work collaboratively to create effective marketing plans, support new and existing product and services growth
• Consult with internal and external partners, industry resources and analyze KPIs to develop insights for marketing programs and campaigns to achieve positive results that impact marketing outcomes
• Work with marketing channel partners/marketing departments, and subject matter experts (SMEs) to develop marketing campaigns, programs and materials that contribute to drive new account growth and ancillary product sales
• Apply disciplined and return on investment (ROI) approach to campaign measurement in partnership with marketing peers and available tools and resources
• Direct activities of marketing specialists and coordinators, as assigned to ensure proper agency service to business partners
• Provide creative media, content, digital and communications teams with well-documented input, support data and production materials as required
• Ensure that marketing strategies are clearly defined, approved by Marketing department leadership, line of business partners, creative, and media teams
• Identify opportunities and methods to engage  B2B target audiences to drive leads to sales executives
• Provide monthly status on key initiatives, measures, and reports progress
• Maintain and protect the brand in the implementation of all B2B and industry messaging
• Coordinate project timing and budgets
• Keep apprised of all relevant Enterprise Fleet Management, industry, and market developments
• Seek to improve job performance through self-assessment, skill development, training and goal setting
• Maintain a regular and reliable level of attendance and punctuality
• Perform miscellaneous job-related duties as assigned

In addition to these job functions, candidates will also need to display proficiency in the following Competencies:

• Communication
• Managing and Developing People
• Planning and Organizing
• Problem Solving
• Results-Oriented
• Working With a Team

Equal Opportunity Employer/Disability/Veterans

Minimum:

• Three (3+) years or more of full funnel marketing planning and campaign management at Manager level
• Six (6+) years or more of relevant marketing or operational experience or a combination of both
• Experience with a CRM for marketing campaigns and reporting              
• Bachelor's Degree (Business, Marketing, or other applicable field preferred)
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Preferred:

•  Demonstrated ability to develop ROI based marketing approach