Marketing Manager, Direct Marketing and Analytics - Oscar Health

New York City, NY

About the Job

Hi, we're Oscar. We're hiring a Marketing Manager, Direct Marketing and Analytics to join our Growth Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role

The Manager, Marketing will enable growth initiatives through marketing. The Manager creates forecasts for planned initiatives, identifies new opportunities to achieve enterprise goals through marketing and relies on past experience to significantly advance our capabilities. The Manager uses proactive problem solving and data monitoring to champion marketing led work streams resulting in increased membership, retention and consumer experience. The Manager, Marketing delivers marketing plans that meet or exceed stated goals autonomously with minimal supervision through leadership of direct reports or by influencing others.

You will report to the Director of Growth Marketing.

Work Location:

Oscar is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture and our mission.

This is a hybrid role in our New York office (in Hudson Square). You will be expected to come into the office at least two days each week and work-from-home on other days. #LI-Hybrid

Pay Transparency:

The base pay for this role in is: $103,200 - $135,450 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program annual performance bonuses.

Responsibilities

Responsible for identifying, scoping, designing, executing, measuring and optimizing multichannel campaigns to achieve stated goals.
Monitor the performance of campaigns to determine the right optimizations and to inform future work.
Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders.
Design and implement a/b tests that meet statistical significance thresholds, analyze results and recommend future optimizations.
Work cross functionally to represent the team and collaborate with stakeholders to identify needs.
Stay abreast of trends and best practices in key marketing channels including email, SMS, direct mail, digital & social, and website.
Directly or indirectly manage agency and vendor relationships including SLAs and outputs.
Compliance with all applicable laws and regulations
Other duties as assigned

Qualifications

4+ years of relevant work experience
2+ years of experience using data and analytical capabilities to solve business problems & evaluate effectiveness and potential impact of marketing campaigns
1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns
3+ years of experience identifying new and innovative ways to solve problems through marketing
2+ years of experience with channels - email, sms, direct mail, paid digital (social, sem,display, etc), website optimization both utilizing for campaigns and managing.
2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in.
2+ years of experience creating presentations and presenting to senior leaders

Bonus Points

Management or ability to mentor peers and others
Agency management experience
Experience in healthcare, specifically insurance sector, and / or Individual and Family plans
Experiencing navigating both B2B and D2C or B2B2C

This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraudhere.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant's disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

California Residents: For information about our collection, use, and disclosure of applicants' personal information as well as applicants' rights over their personal information, please see our Notice to Job Applicants.

Source : Oscar Health