Marketing Manager - Digital II - Intelliswift Software

Title: Marketing Manager - Digital II

Duration: 01/16/2025 to 07/15/2025

Location: Chicago, IL. (Hybrid – Onsite 3 days per week)

Day to Day:

Setting up, managing, and optimizing paid search campaigns across Google and Bing.

preferred top skill sets: Must have several years of experience managing SEM campaigns, preferably with B2B experience. Experience with SA360 required. Experience using Google analytics.

Must have skills: Data Analysis, Excel, Managing complex budgets and bid strategies.

About the role:

The team is looking for a business-savvy, paid search rock star to help grow the global Marketing pipeline via paid search efforts. As a Paid Search Sr Analyst, you will be responsible for developing, executing, and optimizing paid search campaigns to improve our online visibility and drive qualified traffic. You will play a crucial role in improving our online marketing efforts and contributing to our company's success.

Data-driven and results-oriented, you will work to hit targets for CPA, MQLs, & marketing-driven pipeline. The ideal candidate has expertise across multiple paid channels, special emphasis in running global paid search programs, and a strong B2B and SaaS marketing background.

Responsibilities:

• Develop and implement comprehensive paid search strategies aligned with our business objectives. Conduct detailed keyword research, competitor analysis, and audience segmentation.

• Build and run paid search campaigns on platforms such as Google Ads, Microsoft Ads, and SA360. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.

• Manage the allocation and optimization of advertising budgets to maximize ROI. Implement effective bidding strategies to meet performance goals.

• Craft compelling ad copy and perform A/B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.

• Regularly generate reports on campaign performance, highlighting key metrics and insights. Use data to provide actionable recommendations for campaign improvements.

• Function as a Subject Matter Expert in providing insight into paid search strategy and performance.

• Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.

Qualifications

• Bachelor's degree or equivalent experience

• Minimum of 3+ years working in the B2B SaaS vertical

• Minimum of 4+ years working in SEM channels with strong success record

• Prior ownership of marketing pipe or revenue targets is a requirement

• Strong, hands-on-keys expertise with Google Ads, Google Ads Editor, Microsoft Ads and Search Ads 360

• Self-starter who can catch a leadership vision and bring it to life on their own

• Strong attention to detail

• Knowledge and experience with web analytics tools (Google Analytics) and conversion tracking

• Understanding of sophisticated bidding metrics – tCPA, tROAS, offline revenue uploads, custom weighted conversions

• Strong analytical skills and the ability to interpret data to make informed decisions.

• Strong Excel skills: pivot tables, VLOOKUP, SUMIFS

• Excellent communication skills and the ability to work collaboratively within a team.