Marketing Manager - Digital II - HireTalent
Chicago, IL 60654
About the Job
the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good you ve come to the right place.
The team is looking for a business-savvy, paid search rock star to help grow the global Marketing pipeline via paid search efforts. As a Paid Search Sr Analyst, you will be responsible for developing, executing, and optimizing paid search campaigns to improve our online visibility and drive qualified traffic. You will play a crucial role in improving our online marketing efforts and contributing to our company's success.
Data-driven and results-oriented, you will work to hit targets for CPA, MQLs, & marketing-driven pipeline. The ideal candidate has expertise across multiple paid channels with special emphasis in running global paid search programs, and a strong background in B2B and SaaS marketing.
Responsibilities
- Develop and implement comprehensive paid search strategies aligned with our business objectives. Conduct detailed keyword research, competitor analysis, and audience segmentation.
- Build and run paid search campaigns on platforms such as Google Ads, Microsoft Ads, and SA360. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.
- Manage the allocation and optimization of advertising budgets to maximize ROI. Implement effective bidding strategies to meet performance goals.
- Craft compelling ad copy and perform A/B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.
- Regularly generate reports on campaign performance, highlighting key metrics and insights.Use data to provide actionable recommendations for campaign improvements.
- Function as a Subject Matter Expert in providing insight into paid search strategy and performance.
- Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.
Qualifications
- Bachelor s degree or equivalent experience
- Minimum of 3+ years working in the B2B SaaS vertical
- Minimum of 4+ years working in SEM channels with strong success record
- Prior ownership of marketing pipe or revenue targets is a requirement
- Strong, hands-on-keys expertise with Google Ads, Google Ads Editor, Microsoft Ads and Search Ads 360
- Self-starter who can catch a leadership vision and bring it to life on their own
- Strong attention to detail
- Knowledge and experience with web analytics tools (Google Analytics) and conversion tracking
- Understanding of sophisticated bidding metrics tCPA, tROAS, offline revenue uploads, custom weighted conversions
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Strong Excel skills: pivot tables, VLOOKUP, SUMIFS
- Excellent communication skills and the ability to work collaboratively within a team.
The team is looking for a business-savvy, paid search rock star to help grow the global Marketing pipeline via paid search efforts. As a Paid Search Sr Analyst, you will be responsible for developing, executing, and optimizing paid search campaigns to improve our online visibility and drive qualified traffic. You will play a crucial role in improving our online marketing efforts and contributing to our company's success.
Data-driven and results-oriented, you will work to hit targets for CPA, MQLs, & marketing-driven pipeline. The ideal candidate has expertise across multiple paid channels with special emphasis in running global paid search programs, and a strong background in B2B and SaaS marketing.
Responsibilities
- Develop and implement comprehensive paid search strategies aligned with our business objectives. Conduct detailed keyword research, competitor analysis, and audience segmentation.
- Build and run paid search campaigns on platforms such as Google Ads, Microsoft Ads, and SA360. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.
- Manage the allocation and optimization of advertising budgets to maximize ROI. Implement effective bidding strategies to meet performance goals.
- Craft compelling ad copy and perform A/B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.
- Regularly generate reports on campaign performance, highlighting key metrics and insights.Use data to provide actionable recommendations for campaign improvements.
- Function as a Subject Matter Expert in providing insight into paid search strategy and performance.
- Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.
Qualifications
- Bachelor s degree or equivalent experience
- Minimum of 3+ years working in the B2B SaaS vertical
- Minimum of 4+ years working in SEM channels with strong success record
- Prior ownership of marketing pipe or revenue targets is a requirement
- Strong, hands-on-keys expertise with Google Ads, Google Ads Editor, Microsoft Ads and Search Ads 360
- Self-starter who can catch a leadership vision and bring it to life on their own
- Strong attention to detail
- Knowledge and experience with web analytics tools (Google Analytics) and conversion tracking
- Understanding of sophisticated bidding metrics tCPA, tROAS, offline revenue uploads, custom weighted conversions
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Strong Excel skills: pivot tables, VLOOKUP, SUMIFS
- Excellent communication skills and the ability to work collaboratively within a team.
Source : HireTalent