Marketing Manager - Vetted Pet Health

At Vetted, we are focused on building a new way of veterinary care ensuring that pets have the best access to whole-istic preventative care focusing on pets' health and wellness.

We are seeking a dynamic and results-oriented well-rounded Marketing Manager to join our team. The ideal candidate will have a strong B2C background in marketing management (digital, email, local marketing, in-store marketing, sales scripts, and preferably retail store/stores, sales promotion, events, and offline advertising). 

This role requires a person to manage marketing and sales to consumers, the ability to work with strategic goals and plans, a creative mindset, and a team player who is a people person (who really loves pets).

Our audience is younger pet parents in major urban areas. The Marketing role needs to be able to focus on two types of marketing: existing customers focusing on upsell and loyalty, as well as recruiting new customers - in equal capacity. 

Responsibilities:

• Marketing Planning:
  • Develop and implement comprehensive marketing plans, online and offline, to increase brand visibility and drive customer booking.
• Social Media Management:
  • Manage freelance writers, contributing designers, and advertising specialists,  across social platforms to engage with locally segmented target audience.
  • Manage the creation and aggregation of compelling content meeting multiple marketing goals  
• Email & CRM Marketing:
  • Plan and execute email marketing and text-based campaigns, including overseeing design templates, and actionable content. Analyze campaign performance and focus on continuously improving performance.
• Local Marketing:
  • Including geo-based mobile campaigns, context-based messaging, and location-based targeting in real-time.
• Offline Marketing:
  • Including local advertising, marketing communications production, print materials, customer community events, and marketing & sales presentations.
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• Analytics and Reporting:
  • Monitor and analyze key performance indicators (KPIs) to measure the success of digital and overall marketing efforts, as an ongoing business routine.
  • Provide regular reports and insights to the marketing team, highlighting areas for improvement and optimization.
  • Stay informed about competition, industry trends, and emerging technologies and educate the team about relevant and new findings
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• Collaboration:
  • Collaborate with cross-functional teams, including design, sales, and product teams, to ensure alignment and consistency in messaging across all channels.

Qualifications:

• Marketing Management experience 
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience of 4-5 years in digital marketing, social media and local marketing, - a must. Experience in consumer facing retail marketing, in large cities - an advantage 
• Creative mindset with the ability to think strategy and execute promptly. 
• Excellent written, verbal and in-person communication and presentation skills.
• Analytical mindset with the ability to interpret data and draw actionable insights related to sales.
• Strong project management and organizational skills.

Benefits:

• Competitive salary
• Health, dental, and vision insurance
• Retirement savings plan
• Professional development opportunities
• Dynamic and collaborative work environment