Marketing Manager - SWISSOTEL

BE LIMITLESS
Do what you Love, Care for the World,
Challenge the Status Quo!

WELCOME TO SWISSÔTEL CHICAGO
Swissôtel Chicago is a luxury 4 diamond hotel with 662 rooms and suites located in the heart of downtown Chicago. Inspired by our brand pillar, Vitality, our Swissôtel Chicago family is united by a common vision to re-engage, re-inspire and re-vitalize our commitment to delivering quality service, building quality relationships and living quality lives.  

At Swissôtel Chicago, we put the emphasis on our people. We are extremely proud of our Vitality initiatives and offer a variety of wellness programs for our Colleagues, who – in turn – aspire to bring quality of life into our guests’ lives. Our goal is to provide a motivating and rewarding environment that attracts talented individuals who wish to develop their careers within a culture that values creativity and innovation in order to execute winning results aligned with our Vitality vision. Through our initiatives and Vitality culture, we have been named a Top Workplace by the Chicago Tribune for 8 years in a row!

Be Bold, Be Inspired, Be You.

WHAT YOU WILL BE DOING:
The Marketing Manager drives Marketing & Communications strategy for the Swissôtel Chicago, with the goal of enhancing the image of the hotel, ensuring quality media coverage, and maximizing revenue. Working closely with the Director of Sales & Marketing and Revenue at the hotel, this role builds strategic public relations plans, targeted campaigns, and social media content to drive consumer awareness and preference, while focusing on showcasing and supporting the hotel’s internal clients (Food and Beverage, Spa, Special Events, Sales, etc.) to local, regional, national and international media and consumers. The position will build partnerships with all related tourism divisions, as well as Accor brand teams. This role acts as the spokesperson for the hotel when internal partners are unavailable; provides crisis communications assistance; and ensures all public information is current and displayed correctly, including brand and property level web sites. Overall success will be measured by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns as well as year-over-year growth in all key metrics – social media engagement, web site statistics, and campaign revenues.

Public Relations and Visual Asset Management

• Develops a comprehensive PR plan per quarter, including group, leisure and local efforts, and executes post sign-off from the Director of Sales & Marketing
• Develops, implements, and manages all brand programs and campaigns, in coordination with the Swissôtel corporate office in Paris and the PME office in Sao Paula; fully communicates all campaigns to the property operations teams; develops tracking and reports on the metrics, assessing success
• Communicates with property Revenue team to develop need period calendar, creates campaigns for each, and analyzes the ROI and areas for improvement:
  • Audience Growth
  • Audience Profile
  • Audience engagement
  • Content reach
  • Leads
  • Response rate & quality
• Maintains a comprehensive list of local, regional and national media contacts, with additional focus on area influencers/bloggers
• Writes and distributes all press materials (press kits, press releases, advertorials) for property events, promotions, and outlets
• Manages the execution of hotel media events and press promotional activities
• Supports pull-through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives
• Manages PR and Social Media agencies as needed
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, X, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
• Oversees all aspects of reputation management with objective to convert fans into customers and advocates
• Effectively communicates the brands’ community leadership and participation in a positive, authentic way to attract today’s modern, hyper-connected buyers
• Evaluates new public relations opportunities and vets PR leads from the area partners
• Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution
• Oversees the coordination of photography for F&B, special events, collateral and public relations purposes
• Oversees the development of all printed material to supplement online products
• Manages photo/video legal contracts for marketing and public relations projects
• Manages photo shoots for seasonal or festive promotions in partnership with brand marketing team
• Provides accurate, complete and effective communications to visiting journalists
• Works with internal communications team to ensure that property is following all corporate public relations guidelines
• Manages Crisis Communications Plan and participates in yearly round-table exercises
• Helps develop and oversee the implementation of the hotel’s budget, as it relates to:
  • Media Advertising
  • Agency Fees
  • Public Relations
  • Collateral Material
  • Promotion
  • Photography

Building Successful Relationships

• Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure Activities include calls, entertainment, FAM trips, trade shows, etc.
• Develops relationships within community to strengthen and expand media opportunities for coverage
• Assists property in developing promotions for various campaigns

Social Media Content Management

• Assists with development and execution of monthly content calendar including promotion campaigns in F&B, weddings, spa, rooms and conferences through social media channels
• Assists with facilitating social media engagement and developing reports to share with key stakeholders 
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly

General

• Partners with Director of Marketing to create plans aligned to hotel sales and revenue strategies
• Provides training and public relations leadership and acts as a public relations subject matter expert for GM, Sales Leaders and Managers, and Revenue Leaders
• Stays abreast of competition and its collateral, advertising, and marketing efforts while constantly evolving our digital, marketing and public relations trends

YOUR EXPERIENCE AND SKILLS INCLUDE:

• 4-year bachelor's degree preferred; a minimum of 1-year experience in public relations is required, with additional experience in sales, marketing, digital or related professional area preferred; hospitality marketing and public relations or agency experience preferred
• Strong written and verbal communication skills
• Demonstrated ability to manage group billing, large-scale invoicing, and client communication effectively.
• Ability to work efficiently under pressure, meet deadlines, and manage multiple priorities simultaneously.
• Proficiency in Microsoft Office Suite
• Ability to work independently and as part of a team, demonstrating initiative and problem-solving skills.
• Strong organizational abilities and attention to detail.
• Professional appearance and demeanor at all times.
• Solution-oriented approach to resolving issues and ensuring client satisfaction.

WHAT IS IN IT FOR YOU:

• Position Salary Range: $65,000 - $75,000
• Employee Benefit Card offering discounted rates at Accor worldwide
• Learning & Development programs through our Academies
• Opportunity to develop your talent and grow within our property and across the world!
• Ability to make a difference through our Corporate Social Responsibilities, such as Sustainability, Diversity, Inclusion & Belonging

Heart + Artist = Heartist®
Our Heartist Culture 
At Accor, we are all Heartists®. Passionate and experts in what we do, each and every one of us, with our own personality, master the fine art of welcoming, connecting, and serving others. We are passionate about people and attentive to the world, it is the Heartist® way of being.

Generous, attentive, and free, we ensure that everyone can come as they are, and feel like they belong. As one big team, we know that only together can we do amazing things! The world is more welcoming when we’re connected heart to heart. How we do it? We care, we dare, we place people at the heart of everything we do.

We aim at creating exceptional experiences that will turn both guests and employees into raving fans, because our own well-being in our jobs is just as important as our guest fulfillment. Like all good stories, everything is related. We are driven by our shared values. 

Come As You Are
Imagine a workplace with leaders and colleagues who show up real, who embrace vulnerability, let go of egos and inspire authentic, genuine connections. Come as YOU are by adding your voice to 120 cultures and counting. Our culture of inclusion welcomes everyone, regardless of race, gender, background, or… anything really!

For five years in a row, our colleagues have voted Swissôtel Chicago a Top Workplace and every day we strive to bring our best selves to work to live up to this tremendous honor. We are looking for individuals who love nothing more than to connect with fellow humans. If you love the idea of building a career and being celebrated in your job for simply being YOU – then apply with us today and tell us about yourself! 

Our Community Outreach
Our colleagues are passionate about connecting to the world and to others. We extend this passion to our Chicago community through our partnership with SOS Children’s Villages Illinois, a family focused organization that strengthens broken families, brings education and provides a safe and positive environment for underprivileged children. What started as a fundraising campaign quickly evolved into a heart campaign, giving hope to children, who were once less-fortunate, and showing them that we are dedicated to providing a brighter future.   

Our Vitality
Made possible by Harry Weese’s visionary design, Swissôtel Chicago boasts “forever” views of the Chicago skyline, Navy Pier, and Lake Michigan. Our colleague culture is inspired by Vitality; united by a common goal to deliver heartfelt service, build meaningful relationships and lead quality lives. With incomparable event space, 662 newly renovated guest rooms and suites, a one of a kind penthouse ballroom and flawless food & beverage delivery, Swissôtel Chicago is the premiere hotel in Chicago for leisure and conference guests.  

About Accor
We are a worldwide Augmented Hospitality leader. We are 300,000 experts committed to reinventing hospitality with unique and unrivalled experiences within our addresses. We are Accor. Our promise is caring and impeccable service. We nurture real passion for service and achievement beyond limits. Our mission is to make the impossible possible to realize your dreams. 

We’re so much more than hotels—we’re creating innovative lifestyle experiences, whether you live, work or play. Blaze your own trail from 50+ hotel brands, restaurants, nightclubs, spas, co-working spaces, and tech start-ups. 

About Swissôtel Hotels & Resorts 
Swissôtel Hotels & Resorts got its start in Switzerland, a country known for big mountains and equally high standards of living. Its contemporary Swiss style and locally inspired flair attracts business and leisure travelers who enjoy high-end hotels but prefer fresh innovation to stale pretension. Conveniently located where travelers want to be, Swissôtel provides guests with the opportunity to stay in the heart of city centers worldwide where access to business and shopping districts are right around the corner. Swissôtel properties can be found in over 30 well-located properties around the world, with many more in development. 
 
As guests of the world, every Swissôtel upholds Swiss sustainability standards. In fact, Swissôtel has a mission: to treat guests, team members, and the environment with equal respect. Swissôtel is now part of Accor, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences around the globe. But no matter how international Swissôtel becomes, just like the country it was founded in, it remains a small hotel at heart.