Marketing Manager - CBIZ

CBIZ is assisting their client in the search for a Marketing Manager.

Position Overview: We are seeking a dynamic Marketing Manager to join our team and drive our marketing efforts. As a Marketing Manager, you will play a pivotal role in our marketing department, reporting directly to the Marketing Director. You will be responsible for overseeing marketing initiatives, working with the attorneys and the marketing team, and producing a wide variety of marketing deliverables. Your leadership and strategic thinking will be critical to achieving our marketing objectives and ensuring the smooth day-to-day execution of our marketing activities.

Essential Duties and Responsibilities:

• Strategic Marketing Planning: Collaborate with the Practice Group Leaders, attorneys, and the Marketing Director to develop and execute comprehensive marketing strategies that align with the firm’s goals and objectives, focusing on strategy, awareness, relationship building, and lead generation.
• Online and Offline Marketing: Manage both digital and traditional marketing channels, including email marketing, website optimization, social media, print collateral, webinars, and in-person events. Ensure all marketing material aligns with the brand and targets both existing clients and potential clients.
• Marketing Programs: Conceptualize, plan, and execute exceptional marketing programs to enhance brand awareness, build relationships, generate leads, and drive new business.
• Campaign Management: Oversee the development and execution of marketing campaigns, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives.
• Market Research: Stay up-to-date with industry trends, competitive landscapes, and customer insights to inform marketing strategies, driving greater awareness and market positioning.
• Cross-Functional Collaboration: Collaborate with other internal departments and multiple practice groups to gather information that can be leveraged to drive strategic campaigns.
• Technology Proficiency: Leverage marketing tools and software, including marketing automation platforms and analytics tools, to optimize marketing campaigns and strategies.
• Reporting and Analysis: Measure marketing performance with data-driven insights to refine strategies for continuous improvement, focusing on strategy, awareness, relationship building, and lead generation.

Education and Experience:

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of proven experience in marketing services, with a strong focus on strategy, awareness, relationship building, and lead generation.
• Ability to translate client needs, coupled with the firm’s capabilities, into marketing programs and campaigns.
• Excellent team player and project management skills.
• Demonstrated success in developing and executing marketing strategies that drive results.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative marketing ideas.
• Highly dynamic and flexible, with a passion for marketing and a talent for thinking outside of the box.
• Highly organized and capable of managing multiple projects simultaneously.
• Knowledge of the legal industry is a plus.

Salary Range: $90,000-$130,000

Equal Opportunity Employer

CBIZ is an affirmative action-equal opportunity employer and reviews applications for employment without regard to the applicant’s race, color, religion, national origin, ancestry, age, gender, gender identity, marital status, military status, veteran status, sexual orientation, disability, or medical condition or any other reason prohibited by law. If you would like more information about your EEO rights as an applicant under the law, please visit these following pages EEO is the Law and EEO is the Law Supplement