Marketing Lead - Outbound Demand Generation - Turn/River Capital

About Turn/River Capital

Turn/River Capital is a technology-focused private equity firm based in San Francisco with over $2 billion under management. We are 100% focused on B2B software, specializing in growth capital investments, founder liquidity, buyouts, spin-outs, and recapitalizations of technology, web, and SaaS companies. Our strategy combines flexible capital with data-driven marketing, sales optimization, and operational execution to help companies double or triple their growth and build significant value. We are analytically driven, curious by nature, and always looking for the next experiment to drive improvement.

About the Role

Turn/River Capital is looking for a seasoned marketing leader to join our Operations team. This person will be responsible for partnering with marketing and sales leadership inside Turn/River’s portfolio of B2B software companies to grow new logo revenue, focusing on outbound demand generation strategies such as ABM, event marketing, field marketing, content marketing, nurture, campaign marketing, and community marketing. The role demands a strong background in demand generation and a proven track record of driving new sales via outbound tactics. Though your primary focus will be on top-of-funnel volume, successful candidates will have a full-funnel orientation with the ability to partner closely with sales and utilize internal feedback and CRM data to optimize outbound top-of-funnel motions.

To excel in this position, you must be able to work at the C-level to set strategic priorities and to roll up your sleeves as an operator, working with teams inside portfolio companies to execute plays. You should have a strong data orientation and the ability to be hands-on with analytics, business intelligence, and marketing automation tools. We are looking for a leader with a solid, pre-existing outbound marketing playbook and demonstrated experience managing teams and guiding organizations through step changes in performance.

Key Responsibilities

• Partner with Turn/RIver’s portfolio companies to deliver new sales pipeline and new sales revenue growth by increasing the volume at the top of the funnel (e.g. opportunities, trials, etc.)

• Develop a playbook of repeatable outbound marketing tactics that drive new logo growth within B2B software businesses: ABM, event marketing, field marketing, content marketing, nurture, campaign marketing, community marketing, etc.

• Use data and insights to identify priority accounts and prospect segments.

• Run tests to understand the effectiveness of outbound campaigns and programs and report on results.

• Participate in and guide budgeting conversations, focusing on how to increase the return on spend of outbound programs.

• Collaborate with the data team to build and track outbound funnel reporting.

• Partner closely with sales leadership inside Turn/River and at our portfolio companies to develop processes for strong hand-offs from marketing to sales and feedback loop on opportunity quality.

• Ensure alignment with stakeholders within Turn/River and portfolio companies.

• Partner with digital demand generation experts within Turn/River on digital outbound programs (e.g. content syndication, display, etc.).

Qualifications

• 6+ years in B2B marketing with a focus on outbound programs including but not limited to: ABM, email nurture, campaign marketing, event or field marketing, webinar programs, and community marketing.

• Track record of partnership with sales leadership to optimize the marketing to sales handoff and incorporate sales feedback into marketing programs.

• Strong experience with the outbound marketing tech stack: business intelligence (e.g. 6sense, Demandbase, ZoomInfo), marketing automation (Hubspot, Marketo), CRM (Salesforce), email marketing (Outreach, Salesloft).

• Strategic thinking combined with the ability to execute, identify opportunities, and take action.

• Leadership skills that include the ability to build trust, champion new initiatives, and develop collaborative relationships.

• Self-motivated with a positive outlook and willingness to take on new responsibilities and challenges.

• Adaptable and accountable, thriving in fast-paced, data-driven environments.

• Bonus: bachelor’s degree and/or master’s degree in marketing, business, or a quantitative field

• Bonus: 6+ B2B software businesses targeting enterprise and mid-market segments, ideally marketing to technical buyers.

Location and Compensation

• San Francisco, hybrid work model

Base salary range for this role is $200K-$220K, taking into account numerous variable factors that are considered in making compensation decisions including but not limited to skill sets, experience, training, licensure, certifications, and organizational requirements.

Benefits and Perks

• An opportunity to make an impact across multiple high-growth tech firms

• Competitive salary, benefits, and discretionary bonus

• 401K

• Commuter benefits

• Work from home Monday & Friday

• Energetic work environment with snacks and weekly team lunches, centrally located near multiple public transit lines

• A company who enjoys having fun: holiday parties, annual company offsite, annual summer remote month