Marketing and Lead Generation Manager - University of Oregon
Eugene, OR
About the Job
Department: Lundquist Admissions, Lundquist College of Business
Appointment Type and Duration: Regular, Ongoing
Salary: $54,000 - $64,000 per year
Compensation Band: OS-OA06-Fiscal Year 2023-2024
FTE: 1.0
Application Review Begins
May 28, 2024; position open until filled
Special Instructions to Applicants
When applying you will be required to attach the following electronic documents:
1. A resume/CV.
2. A cover letter indicating how you meet the minimum, and if applicable, preferred qualifications for the position.
You will also be required to submit the names of at least three professional references, their e-mail addresses, and telephone numbers as part of the application process. Any application missing the above documents/information may be considered incomplete. In order to ensure consideration, please submit your application materials prior to or on the listed review date.
Lundquist is interested in finding the best candidate for the job and that candidate may be one who comes from a less traditional background. We encourage you to apply, even if you don’t think you meet every one of our preferred qualifications--use your application to let us know what excites you about the role and what transferable skills or other qualities you would bring.
To receive a copy of the full position description, please send an email to lundquisthr@uoregon.edu.
Department Summary
Since 1914 the Charles H. Lundquist College of Business has taught its students the critical skills they need to think for themselves, be leaders in a dynamic world, and make better decisions on behalf of the people and resources they manage. We are a top business school with a unique mission and vision that draws strength from our links to the Pacific Rim and the distinctive qualities of Oregon culture: innovation, sustainability, active lifestyles, financial stewardship, and respect for individuality and diversity within an increasingly global community.
Position Summary
Do you have the drive to lead? Are you passionate about marketing, strategy, and innovation?
We are seeking a Marketing and Lead Generation Manager for our Eugene-based graduate programs to work in partnership with the Admissions Office and the Strategic Communications Office at the Lundquist College of Business. Reporting to the Director of Lundquist Admissions, you will play a key role in identifying, designing, and implementing marketing strategies for our graduate degree programs.
Your objective will be to increase lead volume and enrollment by developing and executing a best-in-class strategic marketing plan. You will be responsible for attracting incoming students to our MBA (Master of Business Administration), MSF (Master of Science in Finance), MAcc (Master of Accounting), and future Eugene-based graduate programs.
To succeed in this role, you must have a proven ability to work independently as well as collaboratively with team members, faculty, prospective and current students, alumni, industry representatives, administrators, and staff. This position requires a flexible work schedule and evening and weekend work may be required.
If you're looking for a challenging and rewarding opportunity, we encourage you to apply today!
Minimum Requirements
• Bachelor’s degree and three years of increasing professional responsibility that includes a combination of experience managing strategic and digital marketing initiatives, and executing communications and marketing.
OR
• An equivalent combination of education and experience totaling 7 years.
Professional Competencies
• Strong strategic marketing and/or communications background including experience in campaign building, social media marketing, email marketing, advertising, design, and website content development.
• Exceptional oral and written communication skills.
• Demonstrated proficiency in using Microsoft Office, Adobe Creative Suite (or similar), and e-mail marketing and social media software and services.
• Applied knowledge in content marketing and search engine optimization best practices.
• Experience overseeing and executing SEM (search engine marketing) and social media PPC (pay-per-click) advertising campaigns.
• Experience collecting, analyzing, and accurately reporting marketing and web analytics data and KPIs (keep performance indicators).
• Demonstrated ability to work collaboratively, professionally, and effectively, using a range of communication channels, with diverse groups of students, faculty, administrators, alumni, staff, and other partners and business professionals.
Preferred Qualifications
• Master’s degree in a related field; MBA preferred.
• Experience managing admissions marketing in higher education.
• Experience optimizing marketing funnels and lead tracking/source data into CRM (customer relationship management) software and tools to increase lead volume and lead conversions.
• Knowledge of HTML/CSS and web content management systems (Drupal or similar).
FLSA Exempt: Yes
All offers of employment are contingent upon successful completion of a background inquiry.
The University of Oregon is proud to offer a robust benefits package to eligible employees, including health insurance, retirement plans and paid time off. For more information about benefits, visit http://hr.uoregon.edu/careers/about-benefits.
The University of Oregon is an equal opportunity, affirmative action institution committed to cultural diversity and compliance with the ADA. The University encourages all qualified individuals to apply, and does not discriminate on the basis of any protected status, including veteran and disability status. The University is committed to providing reasonable accommodations to applicants and employees with disabilities. To request an accommodation in connection with the application process, please contact us at uocareers@uoregon.edu or 541-346-5112.
UO prohibits discrimination on the basis of race, color, sex, national or ethnic origin, age, religion, marital status, disability, veteran status, sexual orientation, gender identity, and gender expression in all programs, activities and employment practices as required by Title IX, other applicable laws, and policies. Retaliation is prohibited by UO policy. Questions may be referred to the Title IX Coordinator, Office of Civil Rights Compliance, or to the Office for Civil Rights. Contact information, related policies, and complaint procedures are listed on the statement of non-discrimination.
In compliance with federal law, the University of Oregon prepares an annual report on campus security and fire safety programs and services. The Annual Campus Security and Fire Safety Report is available online at https://clery.uoregon.edu/annual-campus-security-and-fire-safety-report.