Marketing Internship - United Way of Greater Charlotte

Location: United Way of Greater Charlotte (Hybrid)

Duration: 10 weeks Time Commitment: 10-15 hours per week, unpaid

United Way of Greater Charlotte is committed to having a workforce that reflects our entire community. United Way opposes racism and oppression in all its forms and believes the nonprofit work environment is enhanced when diverse groups of people with ideas come together to achieve common goals. United Way understands that diverse representation and perspectives are vital to our success.

United Way is seeking a self-motivated Marketing Intern to assist the Marketing team with various marketing projects, including managing a social media calendar, assisting with graphic design and creating written content. During this internship, you will learn to work closely with a team, develop oral and written communication skills, improve problem-solving skills through task management and gain knowledge of a marketing career in the nonprofit field.

The ideal candidate will be a dynamic and creative undergraduate student in good academic standing with an enthusiasm for brand strategy, digital marketing and content creation, strong written and verbal communications skills, great attention to detail, flexibility to work on multiple projects at a time and experience crafting thoughtful, impactful stories and social media posts.

Responsibilities:

• Assist in maintaining and enhancing our brand's voice, ensuring all content aligns with United Way's brand identity and messaging.
• Create visually engaging social media graphics and assist in generating original content for social media, blogs and newsletters. Collaborate with the marketing team to write compelling copy that drives engagement and audience growth.
• Support in managing and executing our social media strategy. Maintain the social media posting calendar, ensuring timely and consistent content across all platforms (Instagram, Facebook, LinkedIn, etc.). Help track social media metrics and performance data.

Requirements/Skill Sets

• Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, Graphic Design, or a related field.
• Demonstrated ability to thrive in a dynamic work environment, managing frequent changes, delays, and/or unexpected events
• Experience with Canva & Adobe Creative Suite
• Familiarity with social media platforms (Instagram, Facebook, LinkedIn, Twitter) and their best practices.
• Basic knowledge of social media management & analytics tools and an interest in understanding data-driven marketing, i.e. Hootsuite
• Knowledge of SEO and content marketing principles.

Equity & Inclusion

• Constantly learning & actively participating in programs, trainings, and discussions regarding racial inequities, exclusions, oppressions
• Appreciation of and willingness to work with and advocate for people from diverse racial, ethnic, and socioeconomic backgrounds
• Consistently seeks to learn and understand the specific experiences of historically marginalized racial groups in the U.S., particularly Black, Indigenous, and Latin-x groups

United Way Workplace Values

• Take action and go! Be bold and not afraid of a little competition or thinking outside the box even when opportunities seem unimaginable. Create a new path one-step at a time, you got this!
• A catalyst is a substance that ignites change in its environment. We strive to work within various ecosystems - corporate, nonprofit, philanthropic, government, etc. - to make the connections and spark the actions that will positively impact the lives of underserved members of our community today and for generations to come
• Sometimes things just need a shake-up. Whether internally or out in the community, we aren't afraid to be disruptive. Understanding that we may leave a few feathers ruffled along the way, if it is the right thing to do and benefits our community, we will take the chance!
• Inaction is the enemy of innovation. We are a perpetual work in progress, striving to be better, constantly learning and taking risk to be the best we can be. Learning from our mistakes and paving the way for continual betterment
• Teamwork makes the dream work. Bottom line, we need each other. Working together makes us all better individually and makes us awesome as a group. Understanding what others' strengths and weaknesses may be and using that knowledge to guide, support, and model our work makes for a successful and high performing team
• Recognizing and appreciating our differences only make us better. We all share in the responsibility to create a positive culture and to safeguard equity, inclusion, dignity, and respect for all. Each member of our team will be a role model for others

This internship will provide hands-on experience in a fast-paced marketing environment, helping to heighten awareness of our brand while developing valuable marketing skills and possibly acquiring school credit. You'll work closely with our marketing team to create compelling content, manage social media, and build a strong brand presence. You will have the opportunity to network within the nonprofit industry and contribute to meaningful projects that positively impact the community.

This role will work a hybrid schedule to include some days from home, as well as in the Uptown Charlotte office. The Marketing Intern reports to the Content Manager.

Please apply by sending a cover letter and your resume.