Marketing and Insights Manager - PAEDC - City of Port Arthur Texas
Port Arthur, TX
About the Job
SALARY: $39.2485 – $48.8781, Hourly (DOE&Q) EXEMPT
OPENING DATE: 11/14/2024
CLOSING DATE 11/20/2024 by 5:00 P.M
JOB SUMMARY
The Marketing and Insights Manager works under the direction of the Chief Executive Director (CEO) and will conduct research and analysis to support key initiatives in strategic economic development, industry clusters, talent creation/attraction, developing, leading, and disseminating the execution of comprehensive marketing and communications strategies, brand development and positioning, website and social media development and management, content creation, and special event planning and execution for a local, regional, statewide, national, and global business audiences looking to locate or expand in Port Arthur and identify Port Arthur as a community of choice for businesses and residents.
The incumbent should be a metric-driven leader with experience cultivating economic diversification and promoting locations. Additionally, the incumbent should excel at aggressively, strategically, and comprehensively telling the PAEDC’s “story” using various points of information; and create clear and compelling presentations that can stand on their own or complement other materials. Works with the CEO to develop short- and long-term planning, programs, and budgets. Emphasis is on working in a collaborative, cross-departmental setting; dealing with the issues associated with rapid growth and seeking out creative solutions to development related issues.
PRIMARY DUTIES AND RESPONSIBILITIES:
The following list of duties is not intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent may not be required to perform all duties listed and may be required to perform additional, position-specific duties.
Education: Bachelor's degree in marketing, communications, market research, or closely related field; a master’s degree in any of these fields is a plus.
Experience: A minimum of ten plus years of progressively responsible experience in marketing, communications, public relations, marketing research or a closely related field preferred OR an equivalent combination of education and experience.
Must have a valid Texas driver’s license and a valid passport.
Must pass a background check.
Work conditions: Standard office environment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Activities occur inside and outside.
"This job description is not an employment agreement or contract. The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified in this position. Due to major duty changes, technology and service demands, the Port Arthur Economic Development Corporation has the exclusive right to alter this job description at any time."
The PAEDC is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, protected veteran status, or disability status.
Marketing and Insights Manager - PAEDC – Posting #24-100
OPENING DATE: 11/14/2024
CLOSING DATE 11/20/2024 by 5:00 P.M
JOB SUMMARY
The Marketing and Insights Manager works under the direction of the Chief Executive Director (CEO) and will conduct research and analysis to support key initiatives in strategic economic development, industry clusters, talent creation/attraction, developing, leading, and disseminating the execution of comprehensive marketing and communications strategies, brand development and positioning, website and social media development and management, content creation, and special event planning and execution for a local, regional, statewide, national, and global business audiences looking to locate or expand in Port Arthur and identify Port Arthur as a community of choice for businesses and residents.
The incumbent should be a metric-driven leader with experience cultivating economic diversification and promoting locations. Additionally, the incumbent should excel at aggressively, strategically, and comprehensively telling the PAEDC’s “story” using various points of information; and create clear and compelling presentations that can stand on their own or complement other materials. Works with the CEO to develop short- and long-term planning, programs, and budgets. Emphasis is on working in a collaborative, cross-departmental setting; dealing with the issues associated with rapid growth and seeking out creative solutions to development related issues.
PRIMARY DUTIES AND RESPONSIBILITIES:
The following list of duties is not intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent may not be required to perform all duties listed and may be required to perform additional, position-specific duties.
- Assists the CEO with implementing initiatives designed to promote the PAEDC, tell the PAEDC’s story, and achieve the PAEDC’s vision.
- Oversees the branding and message development related to the PAEDC vision, mission, values, strategy, and image.
- Leads all efforts to implement and accomplish the goals in the PAEDC’s strategic marketing plan, including but not limited to managing agreements and work performed by external vendors and reporting progress and metrics.
- Develops and implements public relations and advertising campaigns.
- Develops and implements social and digital media campaigns.
- Develops and edits copy and design for print and digital communications, including, but not limited to, website, newsletter stories, annual reports, press releases, collateral pieces, and presentations.
- Oversees the implementation of all website and social media communication tools.
- Tracks effectiveness of campaigns by reviewing metrics such as website hits, and social media engagement and conducting perception surveys.
- Serves as a copywriter for advertisements, websites, presentations, collateral, newsletters, press releases, invitations, custom proposals, and annual reports.
- Oversees the planning and creation of all content and marketing initiatives to drive traffic, engagement, and leads that deliver new economic development projects into the project pipeline and promote both Port Arthur and the Golden Triangle Region as an excellent place to do business.
- Responsible for campaigns, events, and activities designed to elevate PAEDC’s in the marketplace including trade shows, conferences, in-bound/out-bound missions, and grass-roots marketing and awareness efforts.
- Serves as media liaison, coordinating interviews, and conducting research on behalf of the PAEDC.
- Serves as PAEDC’s public relations officer and generates positive earned media coverage of Port Arthur and the Golden Triangle Region in major local, national, and international media outlets.
- Maintains the file of news releases as they pertain to economic development activities in the Golden Triangle.
- Collaborates with the Business Attraction, Retention, and Expansion Manager in the attraction of new businesses and industries including developing responses to Requests for Information (RFI’s) and Requests for Proposals (RFP’s) including assisting with branding, messaging, and packaging of the responses.
- Supports the Business Attraction, Retention, and Expansion Manager’s efforts to engage with site selection consultants including outreach via digital/social media, email, and direct touchpoints.
- Maintains and tracks all marketing and communications efforts in customer relationship management (CRM) applications such as Salesforce or similar platforms.
- Collaborates with the media relations teams of PAEDC’s key stakeholders to ensure consistent and appropriate media coverage and outreach.
- Develops and maintains strategic and external relationships with appropriate marketing allies, corporate contacts, government officials, and media representatives to publicize and advocate for the PAEDC's economic development efforts.
- Manages relationships and service delivery efforts of external marketing partners such as advertising agencies, graphic designers, digital marketing firms, and production companies.
- Manages brand standards and usage guidelines.
- Leads economic development-related executive communications and thought leadership programs for the organization's chief executive officer and board of directors to position Port Arthur and the Golden Triangle Region as a leading destination for corporate relocation and attract new companies, investment, and talent to the region.
- Researches and identifies new business opportunities - including new markets, growth areas, trends, customers, partnerships, products, and services - or new ways of reaching existing markets.
- Closely monitors economic development marketing trends, emerging technologies, and competitor activities, and adjusts strategies, as needed, to keep the PAEDC’s marketing and communications strategies relevant and fresh.
- Using lead forensics and analytics insights, research and seek out potential businesses that align with the PAEDC’s goals, assets, and strategies.
- Identifies project risks, develops risk mitigation and contingency plans, and implements action plans to reduce or eliminate project risks.
- Identifies and manages various domestic trade shows, conferences, and office visits to build relationships with key local, regional, and statewide stakeholders.
- Interfaces with internal and external stakeholders to define project requirements and constraints.
- Assists in developing the Marketing and Insights Program’s annual budget to meet strategic goals and objectives; manages the Marketing and Insights Program’s budget.
- Tracks and reports progress of each project against goals, objectives, approved budgets, and approved timelines.
- Maintains records and develops reports concerning new or ongoing programs and programs effectiveness.
- Participates in industry and relevant professional organizations; stays abreast of new trends and innovations in the field of economic development marketing.
- Represents and promotes PAEDC’s interest on all assigned projects.
- Ensures compliance with all marketing and communications-related regulations, rules, and state and federal laws.
- Drafts and assembles Requests for Proposals or Qualifications, Ordinances or Resolutions, and other documents for review and submission.
- Works with highly confidential matters.
- Travels as required; and
- Performs other related duties as required.
- Metric-driven leader with demonstrated experience cultivating economic diversification and promoting locations.
- A working knowledge of local business economics, existing Golden Triangle-based companies, area labor force dynamics, leading industry sectors, and other socio-economic and regional issues.
- Demonstrated knowledge of principles, practices, procedures, and strategies of economic development, community development, planning and zoning, economic trends, and related economic development principles and practices.
- Demonstrated knowledge of economic development marketing, research, database management, and strategic planning.
- Must have above-average computer skills including all Microsoft Office applications.
- Demonstrated knowledge of Customer Relationship Management (CRM) applications such as Salesforce or similar enterprise-grade CRM tools preferably in an economic development environment.
- Demonstrated working knowledge of email, digital, and social media marketing campaigns.
- Excellent verbal, written, analytical, presentation, electronic and interpersonal communication skills; above-average ability to communicate clearly, orally, in writing, and uses emotional intelligence to work through challenges and issues.
- Skilled at both long- and short-form content creation and distribution.
- Working experience with sales techniques.
- Proven ability to plan and manage resources.
- Project management skills to manage editorial schedules and deadlines.
- Energetic and enthusiastic about the PAEDC.
- An aptitude for selling ideas.
- Possesses a proven record that demonstrates public relations and business-to-business marketing skills.
- Possesses a working knowledge of the local and global economy, the private sector business community, and economic development practices and trends.
- Ability to prioritize simultaneous assignments.
- Ability to work in a team environment.
- Executes with excellence by consistently delivering on promises to the highest of standards.
- Ability to communicate with clarity, understanding, and persuasively, and must possess strong interpersonal skills; with the ability to function as a resource, provide customer service in a courteous manner, and work effectively with diverse groups of internal and external stakeholders at all levels.
- Ability to deliver a clear articulation of the business goal behind the creation of a piece (or series) of content.
- Ability to always demonstrate confidentiality.
- Must be able to demonstrate effective public speaking skills.
- Ability to be self-sufficient, independent, and resourceful.
- Ability to communicate complex technical information effectively, objectively, and clearly to a non-technical audience.
- Must be able to use applied knowledge; to formulate positive solutions to problem situations.
- Must be able to effectively read, write and communicate in English, fluency in additional languages a plus.
- Ability to use analytical and decision-making skills to offer options and resolve problems in a variety of contexts.
- Must be able to use applied knowledge to formulate positive solutions to problem situations; and
- Must be adaptable to changing priorities with short notice.
Education: Bachelor's degree in marketing, communications, market research, or closely related field; a master’s degree in any of these fields is a plus.
Experience: A minimum of ten plus years of progressively responsible experience in marketing, communications, public relations, marketing research or a closely related field preferred OR an equivalent combination of education and experience.
Must have a valid Texas driver’s license and a valid passport.
Must pass a background check.
Work conditions: Standard office environment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Activities occur inside and outside.
"This job description is not an employment agreement or contract. The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified in this position. Due to major duty changes, technology and service demands, the Port Arthur Economic Development Corporation has the exclusive right to alter this job description at any time."
The PAEDC is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, protected veteran status, or disability status.
Marketing and Insights Manager - PAEDC – Posting #24-100
CITY OF PORT ARTHUR
Attn: Hiring Manager
P.O. Box 1089
Port Arthur, Texas 77641-1089
(EEO/AA/V/F/RC/H)
The City of Port Arthur is an Equal Employment Opportunity Employer
Attn: Hiring Manager
P.O. Box 1089
Port Arthur, Texas 77641-1089
(EEO/AA/V/F/RC/H)
The City of Port Arthur is an Equal Employment Opportunity Employer
Source : City of Port Arthur Texas