Marketing & Graphic Design Specialist - RED Development

RED DEVELOPMENT, LLC

Job Title: Marketing & Graphic Design Specialist

Reports to: EVP of Leasing & Marketing

Status: Full-Time | FLSA: Exempt

About RED Development

RED Development is an industry leading, wholly integrated commercial real estate company known for its high-performing mixed-use and retail portfolio across the Southwest and Midwest. A preferred partner for best-in-class retailers and investors, RED is known nationally for its vibrant, well-trafficked ground-up developments along with its keen expertise for remerchandising and repositioning existing properties to improve profitability and appeal.

What We Do

• Development
• Leasing
• Acquisitions
• Asset Management
• Property Management

RESPONSIBILITIES AND DUTIES

Summary: The Marketing & Graphic Design Specialist is responsible for managing & executing all leasing marketing needs and supporting the Leasing & Marketing Teams with the implementation of shopping center marketing initiatives. Leasing marketing projects include but are not limited to Property Capsule, brochures, presentations, proposals, and email blasts. Property marketing strategies are focused on driving traffic to the RED portfolio of properties that support and increase retailer sales by engaging the communities through key events, digital and press initiatives, and business development with local, regional, and national sponsorships. In addition, this position provides support for special projects under the direction of the EVP of Leasing. This role is in the corporate office based in Phoenix, AZ.

Leasing Marketing

• Produce & graphic design high-quality, marketing materials customized for the property and existing tenants or prospective tenants using RED brand standards to include but not limited to brochures, presentations, and proposals.
• Research housing data, demographic data, psycho graphic data, jobs data, employment data, traffic counts, etc.
• Write content as it relates to research data for marketing materials.
• Manage & create content on Property Capsules for all properties in the RED portfolio.
• Create/manage photo files, maps, and aerial photos for all properties and each vacancy as they become available.
• Create custom site and merchandising plans.
• Source photographers and manage all aspects of new architectural photography projects.
• Create email blasts as requested by Leasing team; manage the database and all aspects of the Klayvio email account; report analytics to Leasing team.
• Lead & manage vacant window graphic needs across the portfolio; create leasing signage and vacant window graphics for each property or work with design agency as determined based on project need.
• Create, monitor & track unique QR codes for leasing signage and materials.
• Develop, track and manage all the Leasing Marketing budgets for each property; including invoice coding, processing & approving.
• Pull and analyze Datex sales reports for tenants as needed to inform marketing strategy decisions and campaign recaps.
• Monitor and manage lead gen and general leasing Outlook email account inquiries and responses
• Responsible for management of all marketing aspects of company’s participation at ICSC conventions throughout the year.

New Developments

• Manage rendering galleries, updates and boards as needed for presentations and events.
• Collaborate with brokerage partner(s) on development of new development branding, brochures and collateral needs, email blasts and website updates.

Property Marketing

• Graphic design projects as needed using RED brand standards or property brand standards to include but not limited to:
• Directory design & ongoing updates
• On property campaign signage
• Digital assets for property campaigns, events, promotions and partnerships
• Create, monitor & track unique QR codes for property signage & collateral materials.
• Collaborate with Marketing Team for development of Quarterly Marketing Reports for all properties, to include but not limited to:
• New tenant grand opening support
• Leasing marketing initiatives & vacant window graphics

RED Corporate Marketing

• Graphic design projects as needed for RED Corporate branded presentations, brochures, templates, collateral, and video needs.

QUALIFICATIONS

Education & Experience:

Bachelor’s degree plus 3+ years of related to Marketing or Graphic Design. Commercial real estate and/or related retail/shopping center marketing experience a plus.

Required Skills:

• Proficiency in Adobe InDesign; Adobe Illustrator; Adobe Photoshop; Microsoft Suite and Canva
• Ability to learn RED’s custom I-pad application, ESRI, Sites USA and CoStar applications
• Knowledge of database and real estate property management applications helpful
• Demonstrated project management ability
• Sense of ownership and pride in performance and its impact on company’s success
• Team player
• Creativity & innovation
• Strong communication and organization skills
• High degree of initiative and independent judgment
• Strong analytical and problem-solving abilities
• Ability to prioritize multiple projects
• Detail oriented; organized and thorough
• Work well under pressure, meeting deadlines consistently
• Strong time-management skills.

Benefits

• 401(k) matching
• Medical, dental, vision insurance
• Employee assistance program
• Flexible spending account
• Employer contributions to health savings account
• Employer paid life insurance
• Generous paid time off
• Employee referral bonus program
• Wellness allowance

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and a variety of other technology.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 20 pounds.

Disclaimer

This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

RED Development provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.