Marketing Director - Kaplan Early Learning Company

Gryphon House is seeking to add a Highly Experienced Marketing Manager - Early Childhood Education Publishing to join our TEAM!

Gryphon House, Inc., a subsidiary of Kaplan Early Learning Company, is an award-winning publisher of early childhood resources. We believe that our employees are our most valuable asset. Our diverse team is customer-focused and passionate about our mission to help early childhood educators and parents understand and successfully apply today's theories and strategies of early education.

About Us

We are a leading publisher specializing in resource books and curricula for early educators, committed to supporting and empowering professionals in their vital role. We are looking for a passionate and experienced Marketing Manager to lead the development and execution of integrated, omnichannel marketing campaigns for Gryphon House, our publishing division.

The Role

In this dynamic and data-driven position, you will be responsible for crafting and executing comprehensive marketing strategies to increase the visibility and sales of our early childhood education resources, fostering the success of our authors and the growth of our publishing division.

Responsibilities

• Develop and implement creative, integrated, and omnichannel marketing campaigns for Gryphon House published titles, ensuring consistency with brand values and strategic goals.
• Lead the development of compelling and strategically-targeted book metadata, optimizing book listings for maximum visibility in online marketplaces and e-reader ecosystems.
• Spearhead book publicity efforts, including securing author interviews, media placements, and book reviews.
• Leverage social media platforms to build brand awareness, engage educators and parents, and promote author expertise.
• Develop and manage content marketing initiatives, including blog posts, articles, and email campaigns, aligned with audience needs and strategic objectives.
• Harness the power of existing author networks and implement targeted advertising campaigns to reach both trade and consumer audiences.
• Collaborate with authors, editors, sales, and other departments to ensure seamless marketing execution.
• Analyze marketing data and campaign performance to refine strategies and optimize results.
• Stay current on industry trends and best practices in marketing, content creation, and social media engagement within the early childhood education space.

Educational background

A degree in Bachelor's degree in Marketing, Communications, Journalism or a related field. Commensurate experience will be considered.

Skills and required knowledge

• Proven track record of developing and implementing successful marketing campaigns across multiple channels, including content marketing, social media, email, book publicity, and strategic marketing campaign development.
• Demonstrated expertise (7-10 years) in book marketing, content creation, and audience engagement within publishing, early childhood education or a similar niche.
• Solid understanding of SEO principles, and experience optimizing book listings for online discoverability.
• Experience with HubSpot
• A passion for mar tech and continuously learning the latest platforms and tools
• Proven success in managing people and budgets and achieving marketing goals.
• Excellent communication, collaboration, and interpersonal skills.
• Strong analytical skills and a data-driven approach to decision-making.
• Passion for early childhood education and a commitment to promoting the work of experts in the field.

Benefits Include:

• Paid Time Off
• Paid Maternity/Paternity Leave Supplemental Program
• Medical, Dental, Vision Insurance
• Matching 401(k) Plan plus a suite of financial educational services to include consultations with licensed representatives
• Short-term disability and long-term disability income replacement programs
• Aflac Insurance
• Pet Insurance
• Educational Tuition Assistance
• Child Care Discounts
• Kaplan Store Discount
• Verizon & AT&T Discount
• YMCA Discount
• LifeMart Discounts Shopping Website
• Employee Referral Bonus

Kaplan Early Learning Company is an Equal Opportunity Employer. We embrace differences, welcome diversity and value a culture of respect.