Marketing Director - Skilled Nursing - Lake Merritt Healthcare Center

Voted one of the best companies to work for by Modern Healthcare Magazine:

Lake Merritt Healthcare Center is an award winning family company providing healthcare services including skilled nursing, assisted living and senior living communities.  

We believe that seniors are extraordinary people. Their lives are filled with achievements, contributions and wisdom. They have raised families, served their communities and country, lived history and ultimately set the stage for us. We are honored to provide their care, as they make the transition to the golden years, and when it becomes more challenging to care for one’s self. From a short-term rehabilitation stay to long term nursing care, each of our clinical programs are designed to reduce hospitalizations so our patients can focus on achieving their individual care plan goals whether it’s returning home or staying with us for their long term care needs

Our commitment to superior quality of life is evident when you visit our family of centers. At our care center you will meet compassionate and professional team members who understand that finding the right skilled nursing setting and long-term care option could be difficult and confusing and are wanting to make a difference by providing the utmost care to genuinely help our patients and the community around them. If this sounds like a great fit for you, we would love to have you join our wonderful team!

Compensation & Benefits: 

• As a growing and essential company, we have many opportunities for growth and development within the medical industry and are committed to providing the resources and training you need. 
• Pay is market competitive and negotiable based on your experience. 
• Full-time employees will be eligible for a variety of comprehensive medical, dental, and vision insurance plans.
• Full-time employees will be eligible for Tuition Assistance.
• 401K.

The anticipated pay range for candidates who will work in California is $80K to $100K annually.  The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc.

We are looking for full-time Marketing Director for the Oakland, CA area, a 99 bed facility.

Requirements:

• MUST HAVE RECENT EXPERIENCE AS A DIRECTOR OF MARKETING WITH A SKILLED NURSING FACILITY IN THE AREA.
• Must have contacts with Doctors and discharge planners in the Bay area.
• Ability to work knowledgably with acute care case managers, social workers and physicians
• Comfortable meeting with local physicians and can create long-lasting mutually beneficial partnerships
• Proficient in Microsoft Office products (Word, Excel, PowerPoint and Outlook)
• 2-5 years of sales/marketing/admissions experience with a SNF, Long Term Care facility, or Acute care facility.

Responsibilities:

• Build facility census mix based on budgeted census with appropriate ratio of Medicare, managed care, Medi-Cal and private residents.
• Make daily contact with acute care case managers, social workers, discharge planners and physicians
• Assess potential patients in the local hospitals and answer their questions about the facility
• Create a marketing plan, updated quarterly, with clear objectives based on facility’s unique strengths
• Submit a weekly marketing calendar of appointments scheduled to administrator
• Maintain a database of physician and case manager contact information and profiles
• Manage patient family relationships as part of the admissions process
• Work closely with facility interdisciplinary team to determine if potential patients meet facility acuity and financial requirements
• Develop creative and effective marketing tactics that will attract referrals and build strong relationships in the medical community
• Give the best facility tours in the local market
• Participate in local community events that will directly increase facility’s census and reputation
• Meet with patients and his/her family members upon admission to the facility and fill out facility-required admission paperwork
• Maintain confidentiality of verbal and written information pertaining to residents, facility operations and staff.

Submit your application and join our award-winning team!

We are an equal opportunity employer and we are committed to Equal Employment Opportunity regardless of race, color, national origin, gender, sexual orientation, age, religion, veteran status, disability, history of disability or perceived disability, and per the Fair Chance Ordinance will consider qualified applications with criminal histories in a manner consistent with the ordinance. 

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