Marketing Director / Senior Marketing Director - Wisconsin Foundation and Alumni Association

Doesn’t every marketer want to work on a passion brand? One that is recognized and adored by its audience. One that instantly evokes high energy and positive emotions. Now is your chance.

If you’re a digitally-minded, idea generator who leads with enthusiasm, then, get ready to showcase your talents as a Marketing Director or Senior Marketing Director where you will inspire teams to achieve great outcomes all with a singular mission — advancing UW-Madison as one of the world’s greatest universities.

Bring your brainpower, leadership skills, and positive attitude and in return, you’ll be energized by a thriving environment and a beautiful campus that is uniquely the University of Wisconsin. Want to learn more? Read below. 

Job Summary:

The Marketing Director provides marketing leadership by defining marketing strategy, identifying audiences, and developing campaigns that meet the needs of our alumni and other constituencies. Appreciates and has implemented omnichannel marketing campaigns with a working knowledge of CRM, Marketing Cloud, and other related platforms. Through the strategic use of data, drives decisions based on metrics, reporting, and results. Oversees a team of 10 marketers while advancing their professional growth and development of their marketing acumen. Member of the Marketing Leadership Team. This is a hybrid role that will require you to work in our Madison, WI office location at least two days weekly.

Who is WFAA?

The Wisconsin Foundation and Alumni Association (WFAA) is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.

Diversity and Inclusion:

Just as the university community benefits from differing viewpoints, perspectives, and experiences, inclusion and diversity are imperative for the success of our mission. WFAA values people and the differences that they bring to the organization, and creates an environment in which all staff members and constituents feel respected and have opportunities to thrive.  

Develop marketing strategies and deliver campaigns to engage our audience while driving response:

• Develops and implements brand strategies and determines channels, tools, and content for organizational growth opportunities. 
• Identifies high-impact strategic opportunities and develops effective campaigns that deliver advancement results. 
• Understands and executes digital marketing strategies to drive campaign results. Leads individual marketing teams to execute against campaigns, programs, and projects across an expanse of portfolio areas. 
• Delivers appropriate business rationale and analysis to support specific program/event/communication opportunities. 
• Integrates strategies across multi-channeled approaches and explores opportunities and ideas for cross-channel deployment. 
• Reviews and advises on creative briefs and marketing materials when necessary. 
• Delegates specific tasks and execution of various tactics to other team members. 
• Manages expenses, operations, and goals for their team. 

Identifies relevant consumer insights to inform business decisions: 

• Analyzes qualitative and quantitative customer data from multiple sources to provide recommendations for improvement. 
• Mines and researches secondary sources including social media channels, consumer feedback channels, and industry/trend reports. 
• Analyzes data and identifies trends related to consumer experience and variations across time periods, geographies, and constituent segments. Assists in coordinating the flow of data/information between internal teams and external partners. 

Establishes, monitors and reports on key performance indicators:

• Drives business decisions based on the review of campaign performance and reporting analytics. 
• Identifies and reports on metrics regarding campaign/program/project effectiveness.
• Ensures performance indicators are established at the project/campaign outset.

Human Resource Management:

• Works with leadership to determine staffing needs, position design, writes/updates job descriptions, allocates team members, and assigns/delegates duties accordingly. 
• Trains, mentors, coaches, and develops team members, encouraging an appropriate level of independence and supporting professional growth. 
• Recruits, interviews, and selects highly talented and qualified team members for open positions. 
• Manages, establishes, delegates, communicates, monitors, and reinforces team assignments, accountabilities, performance expectations, and goals. 
• Effectively manages change initiatives affecting team member organization and responsibilities. Provides ongoing feedback and recognition as well as periodic formal performance appraisals. 
• Manages and collaborates with team members on their work, providing guidance, problem-solving, insight, etc., to support their success. 
• Communicates, supports, and applies WFAA policies and procedures in collaboration with Human Resources and other management team members. 
• Reviews and approves expense reports reinforcing the WFAA travel and expense policies. 

Required Qualifications:

• Bachelor’s degree or equivalent experience.
• 10+ years’ experience in Marketing or related field.
• People management experience
• Knowledge of marketing best practices, digital platforms and capabilities, brand value, and marketing strategies and tactics, including writing and developing marketing plans.
• Experience with and direct-response marketing, digital-first marketing, and / or CRM systems.

Other Qualifications:

• Proficiency in Microsoft Office Suite, Salesforce Marketing Cloud, and database systems.

At WFAA, we are dedicated to creating an inspiring, creative, and respectful work environment for our employees. We offer competitive pay and an outstanding benefits program, including a generous 10% 401k contribution after just one year of service! Join us and be part of a team that values your growth and well-being.Click here to learn more about our employee benefits!