Marketing Director - Integrated Engineering

Job Summary:

The Marketing Director will oversee and continually develop the people and processes in marketing and sales to ensure high performance and behaviors that align with company values. Develop and implement a comprehensive marketing strategy to promote the company's products or services, attract and retain customers, and increase brand awareness and profitability. Relentlessly pursue revenue growth in a direct-to-consumer environment. Contribute to a positive culture of continuous improvement by learning and applying lean principles, always exhibiting honesty, and always respecting other people.

Company Overview:

Integrated Engineering is a reputable and dynamic company specializing in the design, development, and distribution of high-quality aftermarket car parts. With a strong commitment to innovation and customer satisfaction, we strive to provide exceptional products and services to automotive enthusiasts worldwide. As we continue to expand, we are seeking a talented and experienced Marketing Manager to join our team and lead the marketing efforts.

Responsibilities and Essential Duties:

• Directly supervise the marketing team and be responsible for maintaining a high-performing and engaged workforce, using all elements of LMA (leadership, management, and accountability).
• As a member of leadership, make decisions based on the greater good of the organization.
• Develop and implement short-term and long-term strategic plans that drive operational efficiency, create alignment, and achieve company objectives.
• Deliberately craft, maintain, and measure the IE Brand, ensuring consistency across all partners and channels, including internal messaging.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities and gaps.
• Lead the development and execution of innovative marketing campaigns to drive sales, increase brand awareness, and drive customer acquisition.
• Oversee the creation of top-notch content for websites, email and sms, social media, blogs, and other digital platforms.
• Oversee and ensure effective PPC, SEO, and CRO strategies.
• Manage sponsorship, influencer, or affiliate programs.
• Collaborate with other departments on events, new products, and the overall implementation of go-to-market strategy.
• Effectively use metrics and marketing scorecards to improve performance to both internal and external customers and ensure customer satisfaction.
• Be the example and develop and maintain a culture that exemplifies IE core values.
• Drive continuous process improvement by identifying and supporting opportunities to streamline workflows, increase efficiency, and enhance overall effectiveness.
• Create and maintain a safe, trusting, and inclusive work environment that adheres to best practices and promotes high morale.
• Exhibit and ensure respectful behavior and communication amongst all team members.
• Stay calm under pressure when leading the team through difficult situations.
• Be aware of, and escalate any HR-related issues to the manager and HR as needed.
• Other duties as assigned.

Preferred Qualifications, Skills, and Competencies:

• Good attitude at all times and flexible and adaptable to change.
• Bachelor's degree in marketing, or related field.
• Masters Degree or equivalent experience.
• 5+ years managing marketing strategy for a digital retail environment
• 5+ years supervising a team
• Extremely knowledgeable in all fields of digital marketing.
• Proven leadership experience.
• Mastery of 5S, waste elimination, and other lean principles.
• Ability to create interdepartmental trust and consistency.
• Strong analytical and problem-solving skills, with the ability to develop long term solutions.
• Possessing a high level of self-awareness, humility, and empathy.
• Demonstrated ability to lead cross-functional teams and drive results.
• Strong business acumen and financial management skills.
• Adept with technology such as ERP, Google Suite, and other software tools.
• Deep mastery of modern E-Com tools including Shopify, GA4, Meta, and the like.

IE Values and Expected Behaviors:

Team members are expected to support the organization's vision and culture by following the employee handbook and exemplifying the company's core values:

• Can-do Attitude: We show grit and perseverance. We lean into every challenge and get it done.
• Fearlessness: We're bold and unafraid to fail. We take risks and revel in crushing competitors.
• Mastery of Craft: We strive to be the best at what we do. We continually learn and hone our skills.
• Next-Level CX: We sweat the details and prioritize customers in everything we do.