Marketing Director - Palm Bay International

Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive  portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases. This impressive roster of brands, accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more visit: www.palmbay.com.

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https://go.cultureindex.com/s/SZp28aojTX

Location: New York, NY or Port Washington, NY

Position Overview: 

Manages the development and creation of all strategic and tactical marketing activities for the Cavit, Cipriani and Sarah Jessica Parker/Invivo X premium wine brand portfolios. Works collaboratively with winery personnel, internal and external creative teams to develop relevant, dynamic and ownable marketing assets for both trade and consumer communication platforms. Works closely with key Field Sales and National Account teams in creating customer focused trade materials to drive sales success. Works cross-functionally with Portfolio Management, Sales, Public Relations, Legal and Finance teams. Reports to the SVP of Marketing and leads a team of two brand marketing managers.

Responsibilities/Essential Functions:

• Manages a team of two responsible for:
  • Leading development of annual brand plans and budgets
  • Day-to-day creative development of innovative consumer and trade marketing materials for local and national programs.
  • Development and execution of 360 marketing programs —insights, strategy, media, creative, digital, retail, etc.
  • Collaborating with portfolio management and sales teams to develop materials and programs to directly support selling efforts on and off premise.
  • Monitoring and tracking brand spending based on approved marketing budgets and invoice wineries for brand expenses accordingly.
  • Briefing and executing social and digital media including creative development, KPI creation and reporting
  • Leading social media strategy and execution including content calendars, photoshoots, copywriting, promotions/sweeps, influencers, etc
  • Analyzing brand and marketing program performance through syndicated and internal data.
  • Collaborating closely with suppliers/brand owners in conjunction with portfolio managers on a regular basis and prepare business review presentations to review sales and marketing programs, results, and future plans.
  • Recommending channel and/or customer strategies and tactics to senior Marketing, Portfolio and Sales leadership.
  • In-market visits as needed to represent brands to wholesalers, key retailers, and market intelligence gathering alongside distributor sales reps and portfolio team.
  • Overseeing line extensions and new brand launches including label creation and design, label copy and TTB approvals. Working closely with wineries on related logistics. 
  • Developing annual competitive analysis to provide around wine blends, styles and competitive activity/performance.
• Ensures continued differentiation of brands within the portfolio (brand positioning, voice, identity) and ongoing consistency of those brand IDs across all channels.
• Lead relationships with internal and external agencies.
• Responsible for sharing overall team status with SVP of Marketing.

Qualifications/Requirements:

• Bachelor’s Degree required; MBA a plus
• Minimum 5-7 years’ experience in marketing (Alc/Bev category experience required)
• Minimum 2-3 years’ experience managing a team
• Has successfully managed high profile partnerships/celebrity brands
• Must be “in the know” and have the ability to leverage pop culture and trends to develop more powerful consumer communications
• Strong understanding of the US 3-Tier system, it’s laws and state-by-state route-to-market
• Strong understanding of media strategies, tactics and current on all viable platforms
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• Strong communication, both written and verbal and ability to present in front of large groups
• Superior organizational skills, detail-oriented, must be able to manage multiple priorities and meet deadlines in a matrix organization
• Ability to work independently and in a dynamic, high energy, team-oriented atmosphere
• High level of proficiency with technology, 3rd-party syndicated data platforms
• Wine knowledge preferable but not required
• Foreign language skills a plus, Spanish and/or Italian
• Domestic travel up to 10%

Benefits Overview:

Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.

Palm Bay International is an equal opportunity employer.