Marketing Director - Trusource Solutions
Elgin, IL
About the Job
Role Overview:&
Are you a marketing expert with a passion for technology and innovation? We are seeking a highly experienced& Marketing Director& with 7+ years of experience to develop and execute strategic marketing initiatives that will drive brand awareness, customer acquisition, and revenue growth for Swatchbox and BIMsmith. You will build and lead a team, working closely with cross-functional departments to align marketing strategies with business goals and vision.&
Key Responsibilities:&
Strategic Leadership:
& Define and execute comprehensive marketing strategies for multiple brands, driving global brand recognition and growth.&
Brand Development:
& Elevate and position multiple brands as market leaders in the construction tech industry through targeted campaigns and messaging.&
Demand Generation
: Lead efforts to create demand for our products through business development marketing campaigns, account-based marketing (ABM), partnership development, and innovative digital marketing tactics.&
Team Leadership:
& Build and mentor a high-performing marketing team, setting clear goals, ensuring accountability, and fostering a collaborative culture. Delegate where appropriate while also modeling to others how to step in and be a “do-er” to get the job done.&
Market Analysis:
& Analyze market trends, consumer insights, and competitor activities to drive continuous optimization of marketing strategies.&
Collaboration:
& Work closely with product teams, sales, and leadership to ensure marketing efforts align with business objectives and customer needs.&
Qualifications:&
7+ years of experience in digital marketing roles, with at least 3 years in a leadership position&
Proven experience in driving revenue growth through digital marketing, brand positioning, and demand generation&
Strong understanding of digital marketing channels, SEO, SEM, content marketing, social media, and analytics&
Exceptional leadership, communication, and interpersonal skills&
Experience managing marketing teams and collaborating across departments&
Bachelor’s degree in Marketing, Business, or a related field; MBA a plus&
Preferred Skills:&
Experience in the architecture, interior design, engineering, or construction industry&
Advanced graphic design and creative skills (especially Adobe Creative Suite)&
Experience with international marketing and global brand strategies&
No relocation assistance provided for this position.
Source : Trusource Solutions