Marketing Director, Demand Gen (Hybrid) - Buildxact

About us

Buildxact is a tech company that provides builders and trades with simple online business tools. We help our customers get ahead and stay ahead with estimating and job management software to manage the job end-to-end, from first contact and quote to final invoice. Our cloud software is now used to estimate and manage hundreds of millions of dollars of profitable construction jobs across Australia, New Zealand and North America. We are in scale-up mode, continuing to expand our business globally.

Your domain

Our Marketing team is driven to make a positive difference to every player in the residential building & trade ecosystem and are passionate about our products and the value they bring.

We inspire our customers to revolutionize their ways of working so they are more productive, professional, time rich and ultimately successful. The Director, Digital Marketing is responsible for developing and implementing seamless Demand Gen marketing strategy across paid and non-paid marketing channels including CRO for the website. This individual leads a group of high-performing specialists in the digital marketing domain in the execution of paid and non-paid marketing channels to drive traffic and generate leads and sales.

What you'll nail

• Develop global strategy across demand gen channels, campaigns, and website optimization to achieve company and marketing OKRs
• Mentor and manage demand gen marketers, web developer, and agency partners to grow and achieve their functional goals
• Manage marketing budget, planning, forecasting, and allocation to maximize performance and results
• Partner with Revenue Operations and Data teams to improve channel attribution and reporting
• Continuous review and improvement of Buildxact company websites with a focus on metrics and best practices to improve conversions
• Develop company-wide organic and paid social media strategy, specifically focusing on strategic and scalable initiatives
• Develop, scale, and diversify paid channels including SEM, paid social, PPC, video, display, etc
• Ownership for SEO strategy, growth, managing web developer and partnering with cross functional teams to evangelize SEO internally
• Collaborate with Sales to continually optimize marketing lead conversion rates and own the company Marketing Qualified Leads (MQLs) KPI
• Provide data-driven insight and recommendations to improve user acquisition channel strategies, campaign performance, and increase conversions
• Formalize and build out testing framework and iterations to improve, analyze performance. implement winning variations, and share learnings
• Develop, own and drive OKRs for Demand Gen team

Your toolkit

• A continuous desire for growth and to learn about new technologies
• A focus on critical thinking and efficient problem solving
• Metrics-driven with an analytical approach to strategic initiatives
• An informal, but professional style that is respectful to the individual and company values
• Empowers and enables team members to achieve outcomes
• Effectively manages project and timeliness in a collaborative approach and style
• Drives business outcomes through digital channels, managing digital transformation programs and improving systems and processes
• Data driven, on top of the numbers that inform the marketing performance
• Strategic in approach, strong planning and communication
• Gets a kick out of coaching and mentoring a team and enabling, motivating, and driving results
• Works effectively in cross-functional teams, down, up, and sideways
• Collaborates well with stakeholders and brings others along for the journey
• Self-starter attitude and driven to overachieve on targets
• Has a competitive edge and ability to thrive in a fast-paced team environment
• Highly accountable for own actions and equally expecting similar from their team
• Experience in a demand generation leadership role within a high-growth SaaS business
• Experience managing and developing a team of channel managers and specialists
• Experience in a combination of paid channel management across SEM, Paid Social, PPC campaigns, as well as non-paid channels including SEO, CRO, and Social community strategy and management
• Experience with Google Ads, Facebook Ads, Bing, Salesforce, SEMRush, Workato, Hotjar and site AB testing tools
• Ability to work in-office with a hybrid approach

Build your career with Buildxact!

Buildxact is a high-growth business, and you'll be given the opportunity to experiment, solve problems, make decisions and work with pace towards a clear goal. Autonomy and empowerment are an essential parts of our values. You'll be supported by an experienced team with a clear goal to grow rapidly across the globe, while you grow with the company.

It's not all about the work though; we make sure we get to know each other and invest in the social part of work. You'll have the great coffee, freshly refurb'd offices and other perks you love. We even offer fun added extras to help you stress less; like money towards hobbies and the flexibility to enjoy them.

Benefits

Total rewards include:

• Competitive salary
• Company sponsored employee Medical, Dental, Vision insurance
• 401k match
• 3 weeks paid time off plus sick time
• Exceptional team culture
• Paid personal/sick leave

As a values-driven company we are committed to creating a diverse and inclusive environment where people feel safe and you can be yourself. We're behind you.