Marketing Director - Carlyle House Assisted Living Community

Job Summary

 The Carlyle House is currently seeking a self-motivated, compassionate and result oriented Marketing Director.  This position is vital to attract new residents and communicate the high level of care offered at our Community.  The Marketing Director assists the Executive Director in identifying opportunities for advertising, public relations, and development of marketing collateral.  This position is instrumental in coordinating and managing move-ins, move-outs, and transitions within The Carlyle House.

Essential Job Specific Duties/Responsibilities

Responsible for recruiting new residents.

• Maintains occupancy in all campus areas.
• Develops and implements new strategies to attract residents.
• Conducts scheduled and unscheduled tours of The Carlyle House.
• Initiate phone calls to market available housing options.
• Coordinates resident move-in process with all departments.
• Responsible for maintaining wait list, signing new resident contracts, and collection of applicable fees.
• Promptly handle all phone inquiries, return calls in a timely manner, and mail marketing information packets to prospects.
• Complete documentation utilizing prospect-tracking software.

Accurately completes admission process.

• Meets with prospective residents for The Carlyle House.
• Completes application process to screen prospects for admission approval.
• Contacts HCD or designee to set up pre-admission assessment.
• Meets with new resident and resident’s representative prior to admission to communicate level of care and financial responsibility to The Carlyle House.
• Assumes responsibility for timely and accurate completion of admission contract and supporting documentation.

Assures new resident orientation to The Carlyle House.

• Inspects resident room prior to admission.
• Notifies appropriate staff of expected resident and coordinates resident’s move-in process with support services departments.
• Welcomes resident and family, escorts to their Living Area, and completes orientation with resident.

Assists Executive Director with public relations for The Carlyle House.

• Identifies advertising and public relations opportunities to promote The Carlyle House.
• Ensures that all policies are followed related to videotaping/photography and release of confidential or privileged information.

Performs interviews and evaluations.

• Interviews all potential concierge employees.
• Hires all concierge staff.
• Completes all 90 day reviews and yearly evaluations.
• Creates a bi-weekly work schedule.