Marketing Director - Hancock Claims Consultants
Alpharetta, GA 30005
About the Job
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Position Purpose:
The Director of Marketing will be responsible for developing and executing the company’s marketing strategy and supporting the business development team. This includes working with the CRO to craft marketing strategies, developing sales support strategies, managing the marketing event strategies, creating and managing social media content and marketing campaigns, developing content for customer and industry distribution, and supporting our website and CRM strategies. The ideal candidate will have prior experience with a wide range of marketing functions, including events, communications, advertising, branding, digital marketing, and social media. The ideal candidate must be an organized multi-tasker able to handle many diverse projects at once and meet tight deadlines.
Objectives of this Role:
Essential Duties and Responsibilities:
Under the direction of the Chief Revenue Officer:
Qualifications:
Preferred Qualifications:
Key Competencies:
Benefits for You:
Disclaimer:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties and responsibilities may change at any time with or without notice.
Position Purpose:
The Director of Marketing will be responsible for developing and executing the company’s marketing strategy and supporting the business development team. This includes working with the CRO to craft marketing strategies, developing sales support strategies, managing the marketing event strategies, creating and managing social media content and marketing campaigns, developing content for customer and industry distribution, and supporting our website and CRM strategies. The ideal candidate will have prior experience with a wide range of marketing functions, including events, communications, advertising, branding, digital marketing, and social media. The ideal candidate must be an organized multi-tasker able to handle many diverse projects at once and meet tight deadlines.
Objectives of this Role:
- Assist in the development and implementation of the company’s brand strategy
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
- Prepare marketing activity reports and metrics for measuring program success
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
- Support the maintenance and development of internal and external tools, including a CRM database, global contact directory, and company website
- Further own knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
Essential Duties and Responsibilities:
Under the direction of the Chief Revenue Officer:
- Developing, implementing and managing short and long-term marketing strategies and advertising campaigns in order to create and increase brand awareness
- Ensuring all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
- Providing ideas, recommendations, and plans to contribute to the optimization of marketing strategies
- Implementing online marketing strategies through social media accounts
- Creating sales materials for current product and new product launches
- Acting as administrator for sales development platform and tools
- Assisting with the creation of marketing content, sales proposals and RFP responses
- Developing and maintaining marketing and events calendars
- Assisting with special events coordination
- Liaise and coordinate all marketing agency priorities and tasks
- Liaise with marketing and trade show vendors as needed
- Assisting with inventory and procurement of marketing materials
- Providing sales reports and updates
- Designing brochures and advertising using applicable software
- Keeping up-to-date on industry activities and trends
Qualifications:
- Bachelor’s degree in marketing, advertising or communications preferred
- Minimum of 5 years’ experience as a Marketing Manager/Director or similar role
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience with research using data analytics software
- Experience in graphic design
- Strong organization and editorial skills
- Excellent writing, communication, and presentation skills
- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
Preferred Qualifications:
- 5 years of experience in the property insurance industry
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Working knowledge of HTML and design and email software
- Experience working with budgets and forecasting
Key Competencies:
- Technical skills in Communications and Media
- English Language comprehension and writing skills
- Confident self-starter who is willing to take on challenges to drive improvement and efficiencies
- Attention to detail and accuracy
- Ability to work within deadline environment
- Strong interpersonal skills
- Project management orientation
Benefits for You:
- Competitive Benefits, Pay, and Bonus Potential
- A Learning Culture: Mentoring, Employee Development, and more
- 401k Match Plan, Medical, Dental & Vision,
- Company paid Life Insurance Plan
- Paid Time Off
- Corporate Office Gym Facility & Personal Trainer
- And more!
Disclaimer:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties and responsibilities may change at any time with or without notice.
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Source : Hancock Claims Consultants